I’ve had many a giggle when my wine perusal leads me to Jost Vineyards‘ hilariously named (if your mind is with mine, in the gutter) 4Skins red wine. This week, the almighty Jay Leno did too; he brought up the award-winning bottle during his usual funny headlines segment. Jost, you’ve made it to late night TV, which in my books means: you’ve arrived!
Since its release in 2011 4Skins has gotten lots of talk not just for its great name (Reddit ate that up) but for its flavour too (it won silver medals from the 25th Tasters Guild International Wine Competition and the Finger Lakes International Wine Competition). A release today quotes the vineyard’s owner Carl Sparkes saying, “Feedback has been very positive, both for the funny name and especially for the wine itself. Made with 4 different grapes fermented on their skins, it is a very approachable, full bodied red wine. 4 Skins is becoming one of our most popular wines for sharing.” OK, I can’t even touch that last line. Before I make any inappropriate commentary, here’s the clip:
This article appears in Jan 17-23, 2013.
Always wondered about how this name came to be. At first I thought it was a joke or some shock promo, but over time I’m starting to believe the jost people actually thought this was a good brand. its odd.
It’s utterly terrible wine! Nova Scotia can make some good wine, but Four Skins isn’t one of them. Shame on Jost for making a parody-wine like this. Maybe there is no such thing as good publicity, but it cheapens the Jost brand.
thanks for the review, now i don’t have to try it. i lalso ike a lot of what they offer.
Hmmmm – I wonder what kind of cheese it goes well with?
http://static.fjcdn.com/pictures/Bad+Joke+…