Matthew | Shoptalk | Halifax, Nova Scotia | THE COAST

Ring the alarms. We got a man on youlookfiiine. I know, I know, it’s been awhile. Dudes are tough, you know? So, without further ado, let me introduce you to Matthew.

I ran down South Park Street after Matthew wanting to take his photograph. Let’s face it---who KNOWS the next time I’ll run into a well-dressed man in a sweet denim shirt carrying a dog kennel. Which, by the way, is for his cat so the sweet beast can be more comfy on the long car ride.

Cue the awwws.

Enough with the cuteness. Let’s get down to business. Matthew works in accounts for Nova Scotia Power, reads several blogs and has a serious online shopping habit that I support completely. Urban Oufitters, J. Crew and The Gap are just a few to feel the wrath of that virtual credit card swipe. I love Matthew’s denim shirt and his chocolate brown desert the boots the most. But let’s be real---the whole get up is pretty ballin’. Danna Storey writes and curates the Youlookfiiine street style blog (youlookfiiine.wordpress.com)

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No-Loblaw May begins today, to protest the company's profiteering off one of life's necessities: food. Where do you land on this campaign?

No-Loblaw May begins today, to protest the company's profiteering off one of life's necessities: food.  Where do you land on this campaign?