The concept is simple: they’re making burgers simple and available for take out, but they’re using healthy and mainly local ingredients which they’ll be cooking with “the passion and level of talent” for a gourmet burger. Because as George Christakos points out, fast food doesn’t have to be “from a thousand cows that get blended together.”
“If you can’t get tomatoes [this time of the year], then what kind of condiment can you use to create something that’s delicious?” asks Christakos rhetorically. He says that fast food market has taken the burger and has turned it into something unhealthy and not real. Ace Burger Co. is taking the burger pre-fast food era with wholesome ingredients, like tomatoes, that may not be available all year. Not that their burgers would be lacking; you can still order the classic burger at the joint. He also hints they’ve been “playing around with some worldly flavours.” Does this mean we should expect Hoisin sauce in our burgers? We’ll find out this Canada Day.
