For starters, the pool isn't chlorine, it's saltwater bromine. The heat from the pool partially heats that portion of their building. In 2010 they launched the new Sea Flora line---the first Canadian seaweed-based skincare manufacturer to receive USDA and OCIA organic certification---hand-harvested seaweed, safe for everyone. They also offer The Soap Girl from Halifax, a locally supplied product line free of phylates, parabens and dyes.