The new Bridge’s ad campaign Bridget is sexist, unintelligent and outdated. Hello! It is 2012!!! —Furious
This article appears in May 17-23, 2012.
Halifax Bridget
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Hay andrea dworkin, you just nailed the 3 reasons why it might just work.
It’s not sexist, it’s sexy!
sexist advertising? Stop the presses.
Sexist, unintelligent, outdated. http://2.bp.blogspot.com/-fRqlgEDcm2A/TwbN… Haha, I see no issue whatsoever.
sexist?
And you think a guy named Bridget would be more intelligent?
I, personally, very infrequently take the bridges so the impact is a little lost on me but…
is this really worth getting your panties in a knot over?
If by sexist you mean it was designed with the assumption in mind that young male drivers are the cause of most accidents on the bridge, then you are correct for $50,000.
http://www.theglobeandmail.com/news/nation…
“We could do something tame, safe and conservative and have nobody pay attention,” she [HHB spokeswoman Alison MacDonald] said. “Or we can do something with balls.”
If it works, OP, do you really care if it’s sexist? I challenge you to find a single piece of advertising that isn’t somewhat sexist, and I’m not just talking about sexist towards women, we get it to. Marketing companies use stereotypes and data that supports said stereotypes to put together ad campaigns. Welcome to planet earth.
http://m.theglobeandmail.com/news/national…
damn you vastie! Beat me to it
It’s funny because I had Alison MacDonald as a prof and she was pretty conservative. (she was also the sweetest person on the planet).
Good for her for branching out.
Also: controversy helps boost your message. I wouldn’t’ve even noticed this campaign if I hadn’t heard about it in the news/read about people bitching about it here, so I guess it’s serving its purpose. 😉
PR’s all about getting it to the right people at the right time — bonus if you end up reaching other targets. So good work bridge commission 😉
When it comes to attempting to curb idiotic behaviour, it’s impossible to dumb down the message too much. Maybe they should export Bridget to Cape Breton.
Bridget sez “I won’t share my oxy with boyz who think Grand Theft Auto is anything more than a video game”
Don’t read it.
If they are broadcasting it on the radio, change the channel, or turn it off.
How hard can it be ?
cranky beat you thomas, pay attention http://1.bp.blogspot.com/_1690uCMN7c0/S9LY…
It’s fucking ad!!! I love how people over analyze shit and find everything offensive in this overly sensitive politically correct world.
What doesn’t offend anyone these days.
Holy fuck people. Get over it.
I’m not offended.
It’s just fucking stupid. It targets males, ages 13-99 and who are straight; apparently the rest can speed all they want – gays, women, children…
They should modify the toll booths to fit the theme:
http://1.bp.blogspot.com/_WIJdR75WmGY/SXFw…
Thanks Painy.
I’m offended whenever my natural desire for pussy is used for evil, like modifying my behavior in any way or to make me buy something.
And this is just lame. Like that stupid ‘geezerade’ campaign to sell slushies at Irvings last summer.
Hmm, upon re-reading that didn’t come out right.
What I’m offended by is half-assed attempts to sell me shit. If you’re going to use sex in a campaign, do it well and don’t make it so obvious. man!
well, that’s just, wait for it…………DUMB.
The whole campaign seems like ginormous waste of money. Any figures on how much was spent on it?
It’s not sexist, it’s a pun. Bridget …the name got the word bridge in it. So stop the fury whiny little bitch
Of course it’s sexist! We all know bitches don’t know how to drive and should not be attempting to give advice to dudes behind the wheel.
I don’t see how it is sexist. The sexy woman in the ad Bridget is telling motorists to drop their bad driving habits while taking the bridges. She’s the authority figure here. I really do not see how it’s demeaning in any way.
I find the voice really creepy. Like one step above a dirty old man’s voice.
To me, there is NOTHING cuter than an empowered woman. Amirite guyz?
I mean, this picture just works for me on so many levels.
http://ryanseacrest.com/wp-content/uploads…
I’ll be in my rack.
I’m pretty sure the voice is done by Anna Zee, a dj on Q104.
Not sure who the model is on the billboard.
works for me on one level…
That’s one bad ass gun!
Rihanna, on the other hand, looks more like a pile of crap than usual.
If she were any more fugly there, I’d have mistaken her for Beyonce.
M-134 Minigun – when you absolutely, positively have to kill some evildoing motherfuckers @ 6000 rounds per minute.
Something about that pic just seems to say “yvaN ehT nioJ”
BEYONCE HAS BEEN DECLARED THE WORLD’S MOST BEAUTIFUL WOMAN BY PEOPLE MAGAZINE, ZED! CHEESE AND RICE WATCH YO’ SELF!
I respectfully disagree with their decision. 😛
What I don’t get is how do you take a table top board game about naval warfare and turn it into a fucking alien invasion movie??
Huh?
Fukin’ Hollywood!
It must mean they’ve run out of comic books and video games to “adapt”.
http://anythinghorror.files.wordpress.com/…
I can’t wait till they run out of ideas and they turn this one into a Movie!
Ah yes. Another “shoot-em-up, U.S.A. to the rescue, lets show off all our new toys” movie brought to you by the brains of Hollywood. I can’t stomach these movies. Yeah, I know. It’s only a movie and it’s fiction and it’s escapism, blah, blah. I still don’t like them.
I swear I don’t know how the U.S. is running a multi-trillion dollar (with a ‘t’) military budget deficit when one of these “kill ’em all and let God sort ’em out” type movies comes out every couple of years. I’m talking about the ones where they practically mobilize half of their armed forces just so the movie makers can get some “authentic” shots and the brass can get all puff-chested over the flag waving and letting the world see their toy box.
All they’d have to do is charge them the going rate for the use of their consulting, personnel and equipment and they’d be flush in no time.
“Ahhhh! The world is under attack by some unspeakable and seemingly invincible evil and we’re all going to die. Whatever shall we do?!”
“Get me the Pentagon!”
America! Fuck yeah! (barf)
LMAO @ thecaptain’s post!
Ass Goblins…..lol
“A must read”…..lol
Just imagine the budget for THAT one, eh? Imagine the production value!
All I can Vastie is “Pearl Harbor sucked, and I miss you”
>; )
I know, right?! I’ve never read the book so I hope I’m not being insesitive, but oh well, that’s what you get for naming your book ‘Ass Goblins’!
And who could star as the leader of the Ass Goblins? There’s sooo many people to choose from… Please put forward you candidates
http://cdn.abovethelaw.com/uploads/2012/03…
“All I can SAY, Vastie…”
Memo to self: Do not try to type and eat ZestyMordant Doritos at the same time.
Ass Goblins? Try these two:
http://www.mahiram.com/wp-content/uploads/…
Oh , sorry – I read that as Ass Gobblers. My bad.
PK.
uh, so was J-Lo and she’s a horse-faced foot bunion.
Halle Berry? uggo…and way to kill a catwoman franchise BTW.
I’m very doubtful Hathaway is going to do much for a revival either…
needless to say, I don’t do well at ‘popularity contests’.
195 gets it.
hathaway as catwoman…stupid casting
Well. They all can be as hawt as PK 😉
CAN’T
They all CAN’T be as hawt as PK.
FFS. Fucking two hour sleeps.
Hathaway, really? I’d like to see Kate Beckinsale as catwoman…
http://www.rocknpixel.com/uploads/news/id9…
Mee-OW!
as great as Julie Newmar was…
Schiffer will always be catwoman to me.
and yes, Pk, none of those scabs hold a candle to you…
but you, like so many others with much more beauty, are ineligible because not enough people know who you are. Most beautiful people in the world….
pfffffft. what a fucking crock.
http://www.squidoo.com/the-cat-woman and just because http://www.drawsomethings.com/drawings/dra…
Aw thanx, zed 🙂
From what I’ve seen in trailers and what not, Anne Hathaway seems like she might she do a half-decent job. Although I do like the Captain’s idea.
“The most beautiful/sexist” person in the world thing is stupid because whoever comes up with the list of candidates is lazy and only looking at celebrities. It would be much more impressive to me if they actually went and looked at all 7 billion of us ;). Well, maybe it could be narrowed down by everyone in the world 18 and over
most sexist person in the world?
I wouldn’t imagine that would be a popular issue…
*sexiest*
I think using the name Bridget is clever, though. That Memorial Marketing degree paid for itself, right there.
How about “big-ass goblins from Auschwitz”?
http://1.bp.blogspot.com/-N3LohaapjmM/Tk7z…
good grief, i’d rather go parasailing with birds of prey…screee
So the Bridget Commission wants people to drive safely on the bridges. What the fuck are these idiots doing putting a big assed billboard on the Dartmouth side with their interpretation of a BDSM chick with “Hey you, eyes on the road” on the billboard. What sort of stupidity is this. They want you to drive safe but they put this fucking distraction up. If they were really serious, they’d take down ALL the billboards around the approaches to the bridge.
Agent 195 and zZz, I don’t believe for one nanosecond that either of you would pass up a chance to be with Beyonce or Rihanna. Fuckouttaherewitthatshit
Xeenie – I find your lack of faith, disturbing.
http://thewisecracker.com/wp-content/uploa…
He can’t avert his eyes…and the parasail thing actually looked kind of fun (cept for my fear of heights)
I can’t speak for 195 (.. I don’t think 195 can speak for 195 either btw…)
but I would not. I get no vibe at all… and I doubt we’d be friends sing as how I despise their ‘music’.
If the thought of one person not wanting to bang ’em is like dividing by zero…
then believe what you want, Tommy.
Who said it just targets men? That Bridget is sorta hot!
although, you’ve gotta admit that the blinking nipples are just a distraction from the message…
I don’t like Rihanna’s music either, or Beyonce’s particularly, shit I don’t really listen to any female artists. I don’t see what that has to do with finding them attractive and recognizing that they could probably rock my world in the bedroom. Rihanna.. eh, never really saw the huge deal with her and she seems to get around like A LOT.. but Bey? I mean if you really don’t find her attractive then fine. I’m not saying you have to like them as people but if Beyonce offered you her body and you turned her down, because you don’t like her music? you my friend are a fool, or gay. Pretty sure you’re neither and just a liar.
Tommy…”shit I don’t really listen to any female artists”…not even Taylor Momsen?
You don’t listen to Female artists, Hugo? That is very strange to me. It’s like only listening to half the music. Why is that?
Post went missing? Sorry HP, I did not see the quotation marks. As you were.
ho… hum…
I guess I’d have to choose fool then.
one man’s trash is another’s treasure and all that.
Female singers are where it’s at! If I’m not listening to Symphonic Metal or Punk, It’s always a lady singer that I turn to.
MADD should get on board with the whole sex sells thing. I’d probably stop driving drunk if a bunch of milfs started shaking some ass while they said “Drinking and driving is bad, mmmkay?”
I didn’t say I’d turn down the opportunity if it presented itself, I just think there are women out there (both famous and not so-so-famous) who are far more attractive than Beyoncé.
I can’t really relate to what a lot of these girls are singing about, and I avoid the radio like the plague. I don’t think too many straight guys are buying or even downloading a Beyonce or Kelly Clarkson album. I’ll bop my head to it if I’m out at the club or whatever, it’s better than that techno e-tard garbage.
Nothing against female pop artists, I’m just not their target audience. Same with the Jan Ardens and other singer songwriter stuff, it’s not my cup of tea.