Halifax councillors are mostly failing at their use of social media.
Take councillor Matt Whitman. Whitman represents the Tantallon and Hammonds Plains Road areas, and bills himself as the “inventor of reverse networking.” As he explains on his website, “reverse Networking is promoting others rather than myself. If I say I am the best whatever, you discount it because I am saying it. If someone else says something nice about me it is much more authentic…The key is not just ‘who you know’ anymore, it is who you know that is saying good things about you!”
Such an emphasis on positivity probably makes Whitman a good neighbour, and likely contributed to his successful election campaign. But on Twitter, Whitman has taken to blocking people for “being negative” by doing things like respectfully asking questions and highlighting problems in the district—precisely the reasons people want to contact their councillor. (I was blocked by Whitman, after I suggested an unannounced, and so therefore effectively secret, meeting between the managers of the Business Improvement Districts and councillors should’ve been agendized and open to the public.)
“Why does [Whitman] get to decide what is negative, what is constructive, and what about my online presence is ‘worthwhile’?” asks Jenny Gammon, who was blocked by Whitman last week, after she politely inquired about his habit of blocking other Twitter users. “Since I’m blocked on Twitter for being negative, will he answer my phone calls or emails? Will he take my opinions into account when he makes decisions for our district? Now that I’m on his twitter blacklist, are my family’s needs now less important than those who toe the line the way he wants them to?”
Gammon took screenshots of the exchange:
Whitman subsequently apologized to Gammon on Twitter, but only before unblocking her. He also continues to have a protected account, meaning he must give prior approval to people following him.
In an email exchange with The Coast, Whitman seems perplexed by the reaction he’s gotten from blocking people on Twitter.
“I like Twitter for my personal use, I like clicking on news stories from the Chronicle, Coast, Metro etc…. And Re-tweeting….” he writes. “I don’t really use is a Councillor… Not really trying to effect anyone via twitter. I am very accessible to meet with people in person over coffee, or by phone or email….
I just don’t think twitter is the best way to communicate about serious issues…”
From my perspective, Whitman is missing the point entirely. He’s the one who ran for public office, and got elected. He’s in the public eye. Twitter is a very public social media platform, and far more than with Facebook or Google +, users expect freewheeling discussion. More, Twitter can be an excellent way to see what is on people’s minds, what’s generating discussion; Whitman and other councillors would do well to follow as many of their constituents as possible, and engage with them.
And sure, Twitter isn’t “the best” way to communicate about serious issues, but it’s a damn good one: I’ve talked about any number of city issues on Twitter, and have learned much from my followers, while hopefully better informing at least a few people. Used with full engagement, Twitter can likewise bring a councillor into better and more fruitful contact with his or her constituents, without having to take “the best” step of arranging face-to-face meetings.
The exchange made me curious: how successfully are other councillors using Twitter?
Here’s the basic Twitter information of Halifax councillors, as compiled through WhendidyoujoinTwitter.com and from information gleaned through their Twitter accounts Tuesday afternoon. Dates refer to when each councillor joined Twitter.
2007
March 30:
Linda Mosher
@kicking
Tweets: 677
Following: 139
Followers: 376
2008
May 3:
Matt Whitman
@matlantivex
Tweets: 2,658
Following: 1,204
Followers: 1,187
July 19:
Waye Mason
@wayemason
Tweets: 21,083
Following: 920
Followers: 3,821
2009
July 21:
Brad Johns
@BradJohns157
Tweets: 140
Following: 32
Followers: 279
November 10:
Mike Savage
@MikeSavageHRM
Tweets: 997
Following: 261
Followers: 5,655
2010
February 10:
David Hendsbee
@David_Hendsbee
Tweets: 119
Following: 630
Followers: 468
2011
October 25:
Steve Craig
@SteveCraig4HRM
Tweets: 777
Following: 252
Followers: 437
November 8:
Darren Fisher
@DarrenFisherNS
Tweets: 2,027
Following: 967
Followers: 993
November 28:
Tim Outhit
@TimOuthit
Tweets: 3,386
Following: 564
Followers: 1,154
December 13:
Lorelei Nicoll
@LoreleiNicoll
Tweets: 621
Following: 1,681
Followers: 951
2012
January 3:
Jennifer Watts
@JenniferHalifax
Tweets: 610
Following: 30
Followers: 1,234
May 12:
Gloria McCluskey
@DartmouthG
Tweets: 179
Following: 121
Followers: 578
July 23:
Russell Walker
@RussellWalker13
Tweets: 25
Following: 1
Followers: 57
July 25:
Reg Rankin
@RegRankin
Tweets: 35
Following: 45
Followers: 162
Councillors not on Twitter:
Barry Dalrymple
Bill Karsten
Steve Adams
A few comments:
I don’t think it should be a requirement that councillors be on Twitter. It’s better that they not be on Twitter, than to do it badly. I know that Twitter can be hugely time-consuming, so I can respect the decision to not partake…even though I would encourage councillors not to avoid this potential for interaction with constituents.
What surprised me is that the councillors who have been on Twitter the longest—Mosher and Whitman—are among the weakest Twitterers. Mosher got on Twitter so early, that she has a premium handle, @kicking, that’s probably worth real money, if she wanted to sell it. And yet, she’s only following 139 people, and makes few tweets herself. I think she’s missing out on a great tool.
Whitman is also the only sitting councillor who has a protected account, although former councillor Dawn Sloane did as well. For politicians, protected accounts are problematic. As Gammon says, “Whitman unblocked me over the weekend but still continues to use a protected account so to see it I will have to follow him in the hopes that he doesn’t disagree with something I say and block me all over again.” More, protected accounts are just another barrier, preventing even approved people from re-tweeting the protected tweets.
In my opinion, the best councillor Twitterers are Tim Outhit, Waye Mason and Darren Fisher, who are on Twitter often, engaging in honest conversation and following many people.
It appears to me that mayor Mike Savage’s account is overly cautious, and in the hands of communications people rather than the mayor himself. It ill serves him, I think, making him look increasingly like a packaged, sound-bite-y politician.
I’m curious to see what readers think. Please tell us how you perceive councillor Twitter use in the comments.
This article appears in Mar 7-13, 2013.
Good column.
The mayor should try being Mike.
The problem with twitter is that I do not believe that it falls under information that can be recalled under a FOI. Politicians who use twitter accounts especially if they are using it for government business or political views should have those accounts managed/monitored so that they can’t erase tweets. I have seen this happen when a politician has lost their faculties.
No go follow @mattwitless on Twitter. Whoever is doing it has him down pat.
You might as well move Russell Walker to the “Councillors not on Twitter” column. His account was only set up by his daughter to enable him to participate in the tweetchat #VoteHRM10. He has not used the account again to date, which is a shame because he is my councillor and I would dearly love to engage him in the medium I prefer. Unfortunately, Russell doesn’t speak twitter and seems to have no interest in learning.
In my view, the people we elect should genuinely want to do good for the people they represent and not just in a superficial way that may get them elected for one term.
To do that job well means a level of maturity and professionalism that I fear is sorely lacking in our political landscape today. Unfortunately this is an all too common example of poor behavior (I would even call it child like behavior) that is unbecoming of someone who has been given the opportunity to be provided with effective feedback (not negative).
Instead of using a powerful tool like twitter to really learn about and better understand the people and issues in his constituency, he’s taken the superficially easy path to exile anyone with a kind of “speak no evil” policy that really means he will only ever hear what he wants to hear, surrounding himself with the kind of “yes men” that will always tell him that everything is just great!
Hey isn’t that how the emperor ended up walking around without any cloths? Even kids in preschool who have read that story get it…
“It appears to me that mayor Mike Savage’s account is overly cautious, and in the hands of communications people rather than the mayor himself. It ill serves him, I think, making him look increasingly like a packaged, sound-bite-y politician.”
Is this surprising to anyone at all though? I mean, credit where it’s due, Savage has done a perfectly reasonable job in the mayor’s chair thus far, but he IS a packaged, sound-bite-y politician.