The Exorcist needs an Exorcist

You’ll have to forgive me. I don’t understand the subtle ins and outs of advertising the way you obviously do. So let me see if I’ve got this straight. Your strategy to convince me to buy a product is by showing me the same 20 second ad every seven minutes during a two hour online movie?

I get that this content is free and therefore subject to advertising, ok? I get that and what’s more, believe it or not, I respect that. What I don’t respect is that some moron somewhere in the echelons of cybercinema would ever think I would want to purchase products from Overly Attached Company.

Do you know what I feel now when I think about your product? Annoyance. Nothing more. Where once I might have looked at one of your ads and thought “Hey! That’s not a bad product! I might consider trying this!”, the very sight of you now makes me want to slam an ax into my head just to erase you from my memory. You now represent annoyance and will continue to until another company stalks me and I forget you exist.

Great legacy.

It is possible that your ads are regulated by the site that is streaming the movie. But these are YOUR ads that are stalking me and it’s YOUR company that I have grown to hate in the last two hours. (actually three hours if you count the time i spent watching your stupid ad play over and over) so frankly, you should be as pissed off as I am.

It’s YOU that will lose business, regardless of who initially conceived of this brainless marketing scheme.

Get your shit together one way or the other, annoying company because right now you look like a fucking hot mess. —RM

This article appears in Oct 17-23, 2013.