It is frustrating to see a brand I love being highjacked by people with money who know better. Shame on you, you probably own some of that brand. —Someone who understands basic fieldwork

This article appears in Mar 20-26, 2014.

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4 Comments

  1. This bitch is so vague it’s making me apathetic to whatever shitty cause you’re fighting for.

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  2. In a nutshell, HRM council paid a local marketing company $300,000 to come up with a new brand/slogan for Halifax. They came up with “Halifax: Be Bold” or “Be Bold, Halifax” or something like that. A local artisan is currently using “Be Bold Halifax” as the name of their company or some such shit. So it has the arty-farties in a panty clinch.

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  3. The rip-off notwithstanding, the jokesters at the Coast are probably salivating at how many miles they’re going to get out of material referencing Star Trek.

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  4. aside from being a shitty choice…
    if it’s a company, wouldn’t they have to register the name or whatever?

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