This may come as a shock to beer companies but women (gasp!) drink beer too!!!
Why then, are beer companies flogging their products with scantilly clad ‘beer babes’ who are clearly designed to appeal to hetero men or lesbians? Where are the scantlly clad young men for the women beer drinkers to ogle?
Seriously!
If they are going to exploit young women to sell their suds then they darn well should be exploiting young men too!!!
—Women as equals? Yeah, right!
This article appears in Sep 3-9, 2009.
What “Duff Man” doesn’t do anything for you?
Girls only drink beer so they can be cool like the Coors Light chicks and attract us guys.
Also, the guys in beer ads are a lot more pretty than the average joe beer drinker too.
You sayin’ I ain’t pretty? LOL.
I’ve been around drunk feminists. It’s not pretty. Kudos beer companies for keeping them at bay!
Seriously though, look at the big beer companies, they aren’t doing too bad for themselves. I guess those advertisements appeal to their target market, don’t they? I’d say that’s succussful marketing. Maybe when they stop making wild amounts of money they will change their marketing, until then suck it up. Love it or hate it you recognize the brand after seeing those advertisements.
Hmmmm….beer companies market to men for the same reason make-up companies market to women. If women want to be equal drink an equal amount of beer – until then shut up.
Just how many sexy beer bellies do you think you can stand ?
After all ,if you don’t have a beer belly, your not a real beer drinker, just a poser who occassionally has a beer.
Please tell me you ‘OP’ are not a ‘lime’ beer drinker !
Please go get yourself a cooler & leave the beer to those of us who love it.
It’s my opinion those beers that have such shitty sexist advertisements aren’t even worth drinking as they taste like watered-down piss.
That being said, as a lesbian, I find nothing alluring about the “beer babes” in question.
if you need a half naked man to tell you a beer is tasty then you dont really like beer….go buy a men’s health magazine and they will tell you what’s “good” …. 🙂
Yes, women drink beer too. That’s obvious. Do they drink as much as men? I seriously doubt it. Beer companies target the segment of the market that buys the most: Men.
If they started running a campaign with scantily-clad men in the commercials, it would turn off a lot of their clientel and they’d start buying a “less gay” brand. (I’m not a homophobe or anything, but think of your average beer drinker).
Unless the Quakers take over North America, advertisers will continue to thrust women’s body bits in the faces of their customers, either as a lure or an unattainable goal for we ordinary size 14 Janes. As for the beer ads, just look at the moronic males they use – hollering, knuckle-dragging arseplugs with their stupid bonding gestures and the ‘shut the fuck up’ woo-hoo-hoos. I’d rather be a sex object than an idiot, thanks.
Sex sells… to men, not so much to women. Go figure.
You don’t think sex sells to women? then why are all the women’s mags filled with beautiful women selling beauty products? Sex sells for men and women….it’s just women doing all the selling. Guys want the pretty girl and girls want to be the pretty girl.
so if they can successfully use pretty girls to get girls to buy makeup, why cant they successfully use pretty girls to get girls to buy beer…. i think someone is jealous…..
Frenchie…did you read the post? Women DO drink beer. So dumb.
“”Unless the Quakers take over North America, “‘
Yo, what does the Society of Friends (Quakers) have to do with sexy beer ads?!
Are you sure you’re not confusing us with “puritans”*?
I can be a pacifist, reject religious dogma, scripture, miracles and “priests” and still like T & A…trust me…
* damn that Quaker Oatmeal ad campaign in the 70’s anyway!
um holla…i was referring to the original bitcher being jealous, agreeing with Miles….not so dumb….
What about the “Most Interesting Man in the World” Tv ads for the dos Eqous beer or whatever its called?
Yep, pretty sure those ads have nothing to do with attracting lesbians, except maybe incidentally.
Duffman can never die! Only the actors who play him!
Keith, I salute you, though Mr. Interesting is at a table surrounded by ladies. Still, they are not the focus and I’d call it the best beer ad of the decade.
Notice how “Mr Interesting” looks like Fidel Castro.
OP – get some grant money and do a commercial featuring local jock/frat and meathead types but have them drinking coolers or pre-mixed drinks like cosmopolitan martini.
That’ll shake things up a little bit.
my bad
I don’t like beer 🙁
Except for that girly fruli shit *blush*
Kay, wtf. I liked the muffin.
She changed it because she realised she’s “special,” Dino.
Not that WE didn’t know that already *wink*
Sexist philly cream cheese ads.. grow a set of ovaries would ya.
I was actually thinking the other day about how there really are no internet porn/”chat” ads that aim to attract girls to watch porn. The ones with guys always seem more about attracting gay guys, and the ones with girls are obviously for guys. Most people find the female body attractive, so it’s just easier to use sexy girls for everything.
But it begs the questions, with beer and porn, do less girls drink beer and watch porn because we’re not being targeted with marketing, or do they not target girls with marketing because less girls watch porn and drink beer?
Dino, it was Bobby33’s idea. Not so bad. I AM special. Even kitty says so, hehe