Shoptalk is deeply saddened to report the imminent demise of beloved independent bookstore Frog Hollow (1459 Brenton, 429-3318). Despite a recent escape from the high rent in Park Lane Mall to a new location just down the block on Brenton Street, the business will close August 22nd. Owner Heidi Hallett explained the situation in a letter to customers on Tuesday morning: A number of things have contributed to this decision, from ever increasing rents, the slumping economy and increased competition from online, big box stores, discount retailers and grocery stores. Sales at Frog Hollow have dropped by 50 percent since
Frog Hollow Books
Best Independent Bookseller
Though she still loves what she does and the people she meets, Frog Hollow owner Heidi Hallett has to admit to a tough year in the bookselling business. “The dollar, the disparity in book prices with the United States, and the economy,” are the real causes of the problem, she says, exasperated. “Books are considered […]
Best Independent Bookseller
“It’s been wonderful,” says Heidi Hallett, owner of Frog Hollow, of her first full year of running the store, which she took over from longtime former owner Mary Jo Anderson. “There’s always so much to do in a little independent bookstore and there’s been so many amazing books.” She counts the launch at the Seahorse […]

