Wrought Iron Brewing Company is dead. That sounds super serious, but don’t worry, Good Robot Brewing rises in its wake. Same dudes, same beer, different name. Read about how it all came to be here.
“We’re a lot goofier and warmer and personal than that name would project,” says co-owner Joshua Counsil. The new name is rooted a lot more in the three ex-engineer’s personalities and history together—their buddies at Breakhouse described them as “drunk robots”, but these beer connoisseurs saw more in themselves than that. Counsil said that it was music that brought himself Angus Campbell and Doug Kehoe together in university, “and it’s what kept us coming back,” says Counsil.That music vibe is brought to life in the adorable new logo: a robot head fashioned out of a boom box.
“Beer is a social symbol and associated with good times,” says Counsil, and that’s what they’re all about. The brewery will officially open at 2736 Robie Street within the next few weeks, with the tap room to follow in August. Look out for music events, new branded swag. And one last important detail from Counsil? “Growing up is over rated.” Amen.
This article appears in Apr 23-29, 2015.
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Pretty original on Breakhouse’s part, I must say.
Haha I knew that robot looked familiar.
“We hadn’t heard of the company until our friend Todd pointed it out. We’ll look into it, but given our drastically different fields and the focus of our robot as a drunken stereo, we feel the overlap is inconsequential. “
Yeah, um, good luck with that should JJ Abrams team of lawyers feel differently.