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It’s early in the planning approval process, but Scott McCrea’s ambitious $200-million waterfront development seems to have hit the ‘marque’ with HRM’s Design Review Committee.
On Thursday afternoon, Armour CEO Scott McCrea presented his Queen’s Marque project to the city’s panel of engineers, architects and urban planners. It went OK.
“I have to resist the urge to gush,” said DRC member Anna Sampson John Crace about the preliminary designs.
The $200-million, five-acre project is a mix of four residential and commercial buildings to be constructed in what’s currently a parking lot between Prince Street and George Street.
The right “pier” will be commercial, while the left will be a boutique hotel. The mid-rise sandstone building joining them will be a mix of commercial space and apartments (not condos, McCrea said). Retail space will make up the lower levels, with corridors running through the “piers” to allow easy access to the public square between the buildings.
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Capping off the design is a sloped commercial space/public ramp dubbed “Rise Again” (after either The Rankins or Stan Rogers, depending on your preference) and a set of granite steps leading down into the harbour. McCrea said the stairway into the ocean will be reminiscent of the rocks of Peggy’s Cove, but without all the danger.
According to McCrea, the shapes and building materials are all meant to evoke the waterfront’s merchant marine past through subconscious coding. The development’s psycho-geography will apparently use sandstone, copper and granite to sublimate a dreadful pride into Halifax’s wistful soul.
“This is not a building,” said designer Brian MacKay-Lyons, of MacKay-Lyons Sweetapple Architects. “This is a piece of a city.”
All the materials, tenants, art, furnishings and designers are being sourced locally, said MacKay-Lyons, as an example of what he calls “locavore architecture.”
“We hear the word ‘iconic’ all the time. We actually think, in the Maritimes, modesty is important,” the architect said about the $200-million, five acre development. “It’s monumentally modest.”
While design committee member Crace praised Armour’s proposal, he also felt the development could better evoke the waterfront’s burly past.
“I think there’s opportunities to kind of rough and tumble it, without taking anything away from this amazing and visionary piece.”
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One element that remains to be conceptualized is the “Harbour Light” public art piece at the end of the “Rise Again” wharf. McCrea said his team is still working to determine what that structure will look like, but that it will be “a true art piece…that might be a future postcard of Nova Scotia.” He compared it conceptually to Cloud Gate in Chicago, or the inside of the MIT chapel. What it won’t be, he says, is some “kitschy lighthouse.”
When complete, Queen’s Marque will create 120,000 square feet of office space, 200,000 square feet of residential space, 45,000 square feet of retail and commercial space and feature 80,000 square feet for the hotel.
Below ground, the development will house up to 300 parking spots contained in a copper “bathtub” under the water. Anywhere from 100 to 200 of those spaces will be public, McCrea said. There are 160 public parking spots on the site now. Also, because there’s no “backdoor” to the building, dumpsters for the buildings will be housed, cooled and compressed underground.
Above ground, McCrea said Armour’s been using data from the Bedford Institute of Oceanography to predict how high sea levels will rise in the next 100 years to plan the complex’s elevation. Right now, the design of Queen’s Marque will be two feet higher at its base than neighbouring properties (achieved through a gradual boardwalk elevation), but McCrea said it may yet have to go higher.
If given the go ahead by the design committee and HRM Regional Council, McCrea estimates Armour could begin construction on Queen’s Marque in October, to be completed in 2019.
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This article appears in May 12-18, 2016.


This is an advertisement, not an opinion piece. Somethings smells funny. The Coast is usually the first to pick apart a development the day it is announced. It took you days to post anything, and this is nothing but fluff.
Even more shit to walk around.
It’s fine, but it’s too much for the context. Surely it’s possible to create something this large without it also coming off as monolithic and imposing, especially at the water’s edge. This would be fine on say, the Cogswell redevelopment site, but it’s a bit too slab-like for the waterfront.
The gushing from the DRC is embarrassing, but they also flipped out over the Doyle Block, so low standards for them I guess.
Anyway, it’s much better than the parking lot, and has potential, but I don’t get the “OMG TRANSFORMATIVE BEST ARCHITECTURE EVER!” hype.
Yes, I had the same reaction ARW… it seemed odd from the start…
Jacob: did you finally drink the koolaid? Welcome aboard lad!
I’m not saying “yay” or “nay” to this project, but I just hope all the naysayers understand the reason cities are so happy to approve massive developments. It generates a lot of tax revenue, and cities are constantly cash strapped trying to provide all of the infrastructure and services the same whiney people are constantly begging for. I a vicious cycle, isn’t it.
Scott is doing an excellent job carrying on his dad’s legacy.
Ugly, overly ambitious, imposing and claustrophobic invasion. But some will like it. There’s no displeasing everyone.
Meh, looks better than a parking lot. Some are going to love it, some are going to hate it, and the majority of us couldn’t give a flying fuck. It’s not like we weren’t going to grow up at some point and turn our parking lots into the prime real estate it really is. It’s not my lifestyle and I will probably go there once to check it out, but beyond that, my fucks given is pretty low.
It does seem odd that The Coast is doing a hand-job piece for a development.
Looks cool to me, and adds to the already cool buildings coming up. It’s just really nice to see see this place growing after 20 years of being lame.
I’m all for building a bigger and better Halifax but do we really need another hotel? We already have 7 (if not more) hotels downtown. It’s time to do something different.
Will it come with a statue of Stalin?
Rather a pedestrian and chunky heavy looking ‘wall’ which seems to block off interior city streetscapes from view from the harbour area. Also, why is it that in Halifax where we have a lot of overcast dreary days that architects seem to be afraid of adding lightness and some vibrant colour to buildings in this area? We often end up with a rather drab colour scheme and this seems to be the case with this one as well. Also, it does not have much ‘flow and movement’, or ‘zip’, to it just a few shoe boxes piled together – yet again. And the horror is that renderings often tend to look better than the end result, after all Scotia Square looked more interesting in the first renderings than the concrete jungle that was built. Same thing on Quinpool Rd.
Also, about those steps into the harbour with no railings etc. Could be interesting in a place with warmer water and not much wave action, but what is the real purpose of them at this site? Are they to be used as a launch area, or other aspect? However, could be tragic if folks are not keeping a good watch on toddlers and pets etc. Or could be meant as a subliminal herd cull aide. Rather creepy in a way.
Haters are gonna hate.