
Amy Donovan has always been a self-starter.
Entrepreneur by day, raging derby girl by night, she started her first business—Sweeping Sweeties, a cleaning company—at just 19. Seven years and many derby bouts later she was ready for a change and started brainstorming her next venture. Cocoon Bout-ique (2179 Gottingen Street, which was once the Good Food Emporium and then NADA Cuisine) will hatch October 15, revealing brightly coloured walls of alternative fashions like rockabilly, pin-up, psychobilly and, of course, roller derby apparel and gear.
A member of the badass Halifax Misfits, she took some inspiration from Saint John’s Heartbreak Boutique while doing her researching and ordering, bringing items from pin-up dresses to roller skates, protective gear to wacky spandex tights. “It’s a big risk that I’m taking, but at least I’ll know I tried.” says Donovan her north end shop, though active derby teams in Cape Breton, New Glasgow and the valley bode well for its future. Game on!
This article appears in Sep 26 – Oct 2, 2013.


Congratulations to Amy! She’s a very determined person in everything she does and she will work hard to ensure it succeeds. What a great concept to have in Halifax in light of the fact roller derby is making a huge comeback. Game on indeed!
Cannot wait to come visit you and your shop Amy!! Good luck with everything!!
I am so excited for this! For those of us who play derby, it will be great to be able to try things on before we buy them–it will make the sport more accessible to newcomers too. And it fills a fashion void in Halifax. Win/win!
Way to go Amy!!! Can’t wait to come check this out!
She’s a Mamiac! This is going to be so great!
Way to go Amy!!! <3
You’re going to do AWESOME!
Great work Amy. I will stop in the next time important in Halifax!!
Can’t wait!!
WEEEE AMY YOU ARE AMAZING !!! <3 thank you for being you and so utterly AWESOME !! <3 x0x0x0x !!
This is fantastically awesome!
amy,i’m not on face book, could u join twitter, pretty please
Twitter @cocoonbout_ique