When in Rome, wear Geox, apparently. On August 8, the Italian footwear company is opening its first east coast store—-designed by their in-house Italian architects—-in Park Lane’s old La Cache space, and celebrating the occasion with a huge sale. No one wants to admit their feet sweat and you won’t have to with Geox’s breathable-sole technology, in styles for men, women and kidlets. I heard a rumour that Geox’s upcoming fall line of boots will also kick foot-sweats with style.
This article appears in Jul 30 – Aug 5, 2009.