Tension builds as Émélie Ouellet approaches the
portable Stella Artois bar on the stage of the Halifax Alehouse. She’s
won the first two rounds of this regional qualifier for the Draught
Master title, and is looking pretty confident for this last round,
pitted against New Brunswick’s Gary Burris.
Ouellet is a young (but over 21; the Draught Master world finals are
in New York) native of Tracadie-Sheila, NB, now living in Halifax. If
there’s a story in two New Brunswickers facing off at the end of this
competition, it’s overshadowed by Ouellet making it to the finals at
all. She didn’t qualify in one of the regional pour-offs held at the
Old Triangle locations in Halifax and Moncton, but via the “wild card”
qualifiers held just before the finals at the Alehouse.
She actually came to cheer on her friend Marc Levesque, who had
already qualified, but as often happens around bars and beer, one thing
led to another. Soon Ouellet found herself on centre stage at the last
leg of the Atlantic regionals, with the winner going to the nationals
in Toronto on July 25—with a chance to win a trip to Belgium and then
New York to compete in the World Draught Master Competition.
The competition is supported locally by Labatt, who supplied two of
the judges, Jeff Green and Norm Mensour. The other two judges were
local food and travel writer Bill Spurr and I. It was a bit
nerve-wracking. First we had to attend a training seminar put on by
Green at the Beer Institute in the Brewery Market, learning the steps
for pouring a beer per competition guidelines. Then we had to do one in
front of the Labatt folks. Performing under pressure like that must be
akin to doing porn, head jokes and all.
Truth is, I really don’t believe in the nine-step Stella pouring
ritual. It’s mostly bunk, the beer equivalent of tantric sex. Beer is
either good or it isn’t, and all this dressing and dolling up can’t
make a silk purse out of a sour beer. Stella is a pretty good
continental lager, but far from the best of what Belgium has to offer.
And more to the point: an awful lot of perfectly good beer is wasted in
this ritual. Does beer oxidize so quickly that you need to worry about
the first few millilitres out of a tap that is in steady use? Do you
need to worry about drips from the tap entering a just-poured beer?
Just clear the lines from last night’s old beer, and clean the lines
properly and regularly, and you’ll be fine, thanks. My main concern
when evaluating a pour is: “Is it full?”
That said, watching and judging this competition was a hell of a
good time, and it was nice to see people treating beer with as much
respect as wine. It deserves this.
Ouellet takes the chalice—by the stem, as required, never touching
the bowl—and washes the bowl vigourously, then the stem and the
bottom. She dips it gracefully, stem down, to rinse it once, twice, a
third time just to be sure. This excites the mostly male audience,
lining the rafters of the Alehouse like Romans at the Colosseum
awaiting the lions. She starts the tap, allowing the foam to turn to
liquid gold, then inserts the chalice at a 45-degree angle, gradually
moving to vertical, allowing the beer to flow over. The tap is closed
and the glass pulled back, then a swipe of the knife takes off the
larger bubbles, preserving the creamy head. She presents the glass to
the audience and us judges (taking notes with pen and clipboard—this
is serious business), putting two fingers up to the head to show the
proper pour. She completes the ritual by rinsing the glass, applying
the paper Stella-logoed drip catcher and setting the beer on the
coaster. Ouellet finishes with an enthusiastic, Acadien-accented “Enjoy
your Stella Artois!”
Everyone in the house knew that she had won. Her score of 88 out of
100 is a near-perfect pour. Not too bad for a gladiator who showed up
as a supporter.
This article appears in Jul 16-22, 2009.


Hey that’s a nice tap and tower, it should pour a really nice beer. Too bad it’s connected to Stella Artois, the beer equivalent of a Big Mac. Continental lager? I guess. Industrial booze, more to the truth. I wonder how much the bars have to pay to install that nice gear anyway…;)
How do you compare a Stella to a Big Mac?!? Obviously, you’re mistaken with Heineken.
Oh, and let me guess, you’re a fan of what other shitty premium beer; 1664? Tuborg? This article at least proves that Stella Artois has some credibility behind it’s product – when was the last time you saw these other beers do a competition for product quality? Ummmmmmm, hint: they haven’t.
So stick with your Heineken and Big Mac’s, and Stella and I will go have a great night at the bar 🙂
Stella is bottom feeding corporate shit. Heineken, 1664, Tuborg – all the same – junk.
Product quality!!! lmfao. Do you understand the word gimmick? This is the lowest form of free advertising. There is no quality there. That beer is brewed with all the care of a chicken nugget. There’s a sucker born every minute…this minute it’s you Beer Blogger. Stella Artois is shit. Come back when you’ve had some real Belgian beer, something not considered an embarassment. InBev suck is right on the money.