As the ECMAs loom, the newly created “Loud” category seems to be flourishing more than ever in its second year. You can get a taste of all six Loud nominees—Big Game Hunt, We, the Undersigned, Black Moor, Uncooperative Death, The Motorleague and Shelter with Thieves—as they embark on a brief four-city tour of the Maritimes as part of the Diminished Fifth Showcase, which will lurch its way to Gus’ Pub this Thursday, February 25, at 10pm for $5.
“To our knowledge, it’s the first time outside the ECMAs that all the nominated bands in a category are playing together,” says the label’s founder, Josh Hogan. “For all the bands, it’s a huge opportunity.”
It’s also a huge opportunity for Hogan, as Diminished Fifth is also nominated for Record Company of the Year. The excitement at the show will no doubt be a mite palpable. Bring your riot helment.
This article appears in Feb 18-24, 2010.