Wow HRM, you’ve done it again. What a surprise- you’re stepping on artists’ toes once again. This time you’re outright stealing an artist’s brand that she’s been building for years. Damn Hali! Pretty bold move, indeed. —Fan of the real BE BOLD HALIFAX
This article appears in Mar 20-26, 2014.


https://www.facebook.com/BeBoldHalifax
Oops.
No wait, the HRM one is Be Bold. Halifax.
See? All good.
Can anyone shed some light on WTF these last two bitches,
GD phone….
…refer?
Meaty, a new slogan for HRM is going to council in April.
”There’s a bubbling up of vibrancy and culture that is bringing us to a place that we’ve learned people want to be bold” ~ isn’t that enough to make ya cry LOL
Thanks Koda…at first I thought it may be something of which we should be concerned…
The second part of the slogan is Be Bold, and Build a Stadium?
Whoa whoa whoa, in all fairness the consultant HRM hired stole the name. All HRM did was not bother with their own marketing department, hire a local company to the tune of $300,000 to come up with a brand that ended up costing $50,000 per letter……..
(to be clear, there’s a lot of sarcasm as well as disappointment in there)
*News flash.* A verb and an adjective does not a brand make.
Nothing was lost here.