By now, you’ve probably seen Sidney Crosby‘s new Reebok commercial and know all about the legend of the pockmarked dryer. If not:
This is my town. This is my house. This is my mom and dad. This is my basement….
Whoa. Wait a second…
This commercial has me all riled up like a bad case of static cling. In December USA Today ran this revealing fact:
The Pittsburgh Penguins star’s childhood basement was reproduced exactly in Pittsburgh for a Reebok commercial about Crosby shooting pucks into the dryer. However, Crosby, in good fun, conceded afterward that wasn’t exactly how the game was played when he was growing up in Cole Harbour, Nova Scotia.
“The story is misunderstood,” he said, chuckling. “I wasn’t trying to shoot pucks in it. When I missed the net, I would hit the dryer on one side of the net. When I appeared on the Jay Leno show, he had me shoot at it, and everyone just assumed I shot pucks in it.”
OK, I’m not naive enough to believe everything I see on TV is for reals, but you too, Crosby? With Tiger Woods out of the running you were in the lead for athlete most likely to make mom swoon.
Now you’re probably going to tell me this isn’t really the Lunenburg mayor.
This article appears in Jan 28 – Feb 3, 2010.


haha, great ads both of them. Used to be they used dames to sell things, now it’s Nova Scotia….
Did you really think The Crosby’s still lived in their modest suburban home after earning millions in salary and endorsements? Not exactly the sharpest tool in the shed … for reals.
Actually the Crosby’s, Tina and Troy, Sid’s parents, still live in their modest suburban home on Hannebury Dr, in Dartmouth. Google maps shows a nice Mercede’s SUV in the driveway, but they still live there.
No way …. I eat my words and apologize.
Wow, I’d like to commend you for such wonderful journalism. I NEVER knew that things I saw in commercials weren’t as they seemed. Thanks for that amazing, enlightening, and educational piece of information. I’ll be able to sleep tonight.
PS. You can go see the famous dryer at the NS Sport Hall of Fame…it’s there, most of the time!
Ken Pompadour is the mayor of Lunenburg? He’s moving on up, lol