Heidi Hallet

Shoptalk is deeply saddened to report the imminent demise of beloved independent bookstore Frog Hollow (1459 Brenton, 429-3318). Despite a recent escape from the high rent in Park Lane Mall to a new location just down the block on Brenton Street, the business will close August 22nd. Owner Heidi Hallett explained the situation in a letter to customers on Tuesday morning: A number of things have contributed to this decision, from ever increasing rents, the slumping economy and increased competition from online, big box stores, discount retailers and grocery stores. Sales at Frog Hollow have dropped by 50 percent since