MacBook Pro $1,399 purchased at MacEast
6 percent profit (approx. $100)
$10 Pure Profit
Mortgage on the space
Condo fees
Utilities
Staff x3: sales, technician and sales/management
MacBook Pro $1,300 purchased at apple.com
$100 Leaves the province
MAC EAST SUPPLIERS
Apple is the biggest supplier: 65 percent warehoused in Toronto, 35 percent is warehoused in Bayers Lake (at a third party wholesaler, Synnex). Another 15 percent comes from a local PC supply store (Comtronic Computers, which supplies only other businesses) when cross-platfrom items are required, such as USB or flash drives, mouses or keyboards. "We will pay a little bit more if they have it, just because they're local," says Ring. "Because our courier charges are way less and our turnaround time is nil. It's like having my own warehouse. Usually they're very competitive."
OVERVIEW
"You gotta remember," says Ring, having provided details of expenses versus profits on one of his most popular store items, "We don't make six percent on everything. If you started working the numbers you'd be like, 'How does Barry stay in business?' Other items are more profitable. And our other biggest thing is service. It's necessary to give our customer the full treatment. In other words, they come in, they buy, and they don't have to worry about the purchase. We take care of them. They can always call us and ask us questions, we'll talk to them, we're not going to nickel-and-dime them."