Legendary tattoo artist Norman Keith Collins, otherwise known as Sailor Jerry, was born in Reno, Nevada on January 14, 1911. Though he went to the great tattoo parlour in the sky in 1973, Utility Gallery (6070 Quinpool Road, 420-1348) is recognizing Collins’ centenary and influential work with a special day of discounts on tattoos based on designs “by the master himself.” You’ll find a selection of Sailor Jerry ink to choose from with appointments on a first come, first serve basis. The studio hours for the day will be noon to 8pm. And for those not ink-inclined, maybe have a sip of Sailor Jerry Spiced Rum to celebrate.