Normally I’d be embarrassed to blog a YouTube vid that’s both old (it went up a month ago) and popular (15 million views). But this three-minute Nike ad, starring a bunch of soccer greats plus other celebs including Swiss tennis legend Roger Federer and Homer Simpon, is so amazing it should have 15 billion views. It’s easily one of the greatest commercials that’s ever been made. I dunno if that makes “Write the Future” a triumph of filmmaking, or a triumph of capitalism—although I’m happy to watch yet again to try and figure out.

https://youtube.com/watch?v=idLG6jh23yE%26hl%3Den_US%26fs%3D1%26rel%3D0

This article appears in Jun 17-23, 2010.

Loving the arrival of this mysterious climate event people are calling "spring". Kyle was a founding member of the newspaper in 1993 and was the paper’s first publisher. Kyle occasionally teaches creative...

Join the Conversation

5 Comments

  1. Reply

  2. It’s too bad you can never see those shots, angles and close-ups during an actual game.

    Reply
  3. Reply

  4. chi flat iron, chi hair strighteners
    chi hair straighteners, chi flat iron
    chi nano ceramic flat iron, chi nano ceramic flat iron

    [url=http://www.superflatiron.com]chi hair straighteners[/url] chi hair straighteners
    [url=http://www.superflatiron.com]chi flat iron[/url] chi flat iron

    Reply
  5. Reply
Leave a comment

Your email address will not be published. Required fields are marked *