A Quiet Revolution (aquietrevolution.com) is the new venture by Rob MacArthur, former guy at the Rock Garden, the rehearsal space below the Olympic Centre on Hunter Street. He describes it as “a social disruption agency,” a kind of consultancy firm for Halifax businesses looking to best utilize social media.
“We choose the descriptor social disruption agency over digital agency due to the opportunities we see and the direction we aim to take in our work,” he explains. “The social aspect is simply putting people first. It also represents our ability to connect, share and collaborate unlike any time before. Going forward we believe companies that put profits before people will continually be at a disadvantage in our now social media connected world.”
MacArthur speaks of technology democratizing industries and a near future where 3D printers will be commonplace, turning digital files into functioning objects. “If you have yet to be impacted by these disruptions, it is only a matter of time. These disruptions are creating new business [model] opportunities for those willing to embrace the changes taking place.”
For more information, check out the website or the AQR blog, which has information on an upcoming two-day intensive social media training session.
This article appears in Nov 3-9, 2011.