New local clothing label
emmi has released its first collection, featuring size-inclusive, comfy basics from co-founders
Thanh Phung and
Lauren Hill.
“We like to say that emmi was born over a coffee date between two friends,” Phung tells The Coast. The lifestyle blogger teamed up with Hill, children’s clothing designer of
MoneyPenny Designs, to create emmi.
In mid-November, the duo released a fall/winter collection of colour-neutral, body-draping pieces that truly encompass the company’s tag line, “emmi for every body.”
After a year and a half of work, “it’s surreal to see It come to life,” Phung says. The pieces are simple garments that evoke “warmth, style, versatility and inclusiveness,” and are designed with size and body inclusivity in mind, some pieces ranging from xs to 3xl, and with no gendered items.
Find emmi at local pop-ups throughout the year or at
emmilabel.com.