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What a wonderful whirl: Marshall McLuhan @ 99+ 

Terrence Gordon launches centenary lectures

Marshall McLuhan
  • Marshall McLuhan

McLuhan biographer Terrence Gordon drew laughter from an audience at Saint Mary's on Wednesday as he told a story about how the famed media guru appeared on American TV as Apollo 11 sat on the launchpad preparing for mankind's first voyage to the moon.

"McLuhan was a contrarian and there he is being called to comment on the launch of Apollo 11 and his comment is that we have to learn to laugh at the pomposity of moon shots," Gordon said. "Not exactly what the producer wanted to hear. But what he meant was what’s the point of conquering outer space if we haven’t conquered inner space, the inner space of the psyche."

Gordon was delivering the first in a series of travelling lectures that he hopes will take him across Canada, the U.S., and Europe to mark the 100th anniversary of McLuhan's birth in Edmonton on July 21, 1911.

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