Pin It


Jake Nickell (ABRAMS IMAGE)

If you think that a book about t-shirts, much less a book about a t-shirt company, is a lame idea, then obviously you haven’t pulled out a credit card on, where fans vote on which designs are produced. Nickell keeps the company’s history and Harvard Business School case-study success to a few short essays, wisely focusing on the selected t-shirts for each year, including former Haligonian Ray Fenwick’s scrolling “Hi” from 2007. Although hours can be spent browsing, there’s something about a glossy art book that gives the designs more weight, as you can linger over the details, the colours and the humour of each tee.

Support The Coast

At a time when the city needs local coverage more than ever, we’re asking for your help to support independent journalism. We are committed as always to providing free access to readers, particularly as we confront the impact of COVID-19 in Halifax and beyond.

Read more about the work we do here, or consider making a donation. Thank you for your support!

Pin It


Subscribe to this thread:

Add a comment

Get more Halifax

Our Thursday email gets you caught up with The Coast. Sign up and go deep on Halifax.

Coast Top Ten

© 2021 Coast Publishing Ltd.