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Clothing and accessories boutique Splurge has been operating solely from the World Wide Web for the last three years. Since closing its Brenton Street location in 2014, its owners Nadia and Nadin Dajani, who took over the shop that same year, have concentrated on beefing up its online store but as of this week have returned to the Spring Garden strip irl, opening in Sophie’s Place (5486 Spring Garden Road).
“We’ve been online for three years and have been doing pop up shops during that time,” says Nadia of the decision to reopen under the name The Shop Upstairs. “We really missed the in-person experience we were getting from pop-up shops, we really liked feeling like we were friends with our customers and it was girls shopping time.”
The sister-owned boutique aims to inspire its shoppers to be unique, never carrying more than a handful of the same piece, and they hope to push that further with their new location. “We are two sisters with two different lifestyles and styles, what we wanted to offer the customer is that we’re not trying to fit customers into a specific mould. We want to encourage people to find their own style.”