Sochi 2014 Olympic Winter Gaymes | Music | Halifax, Nova Scotia | THE COAST

Sochi 2014 Olympic Winter Gaymes

Pro-LGBTQIA+ ads of 2014

In which we compile all of the inclusive, pro-LGBTQIA+, potentially rainbow-washy (but still more positive than Russia's hateful policies) ads and PSAs in one place.

Canadian Institute of Diversity and Inclusion, getting saucy:

And apparently some folks don't like the sauciness?

Chevy made a commercial to run during the Olympics devoting a whole two seconds to acknowledging same-sex marriages exist:

Norway's XXL All Sports United Olympic ad spot objectifies a lady, but then WHOA SHE KISSES ANOTHER CONVENTIONALLY ATTRACTIVE LADY:

Britain's Channel 4 won't be left out either.

We thought the Google doodle and accompanying quote from the Olympic charter was a pretty cool move:

“The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.”

And locally, while there have been no slick commercials that we know of, at least NS provincial legislature and City Hall have raised a flag.

Jury is out on whether or not these are just a chance for businesses to hop on a bandwagon and rainbow-wash their companies cough*CHEVY*cough—who can forget Goldman Sachs' Lloyd Blankfein's quote "equality is just good business"?—or a genuine show of support. While North America is most certainly in a glass house throwing stones here, there is something to be said for genuine support and being a good ally, advocate and friend.

Support The Coast

At a time when the city needs local coverage more than ever, we’re asking for your help to support independent journalism. We are committed as always to providing free access to readers, particularly as we confront the impact of COVID-19 in Halifax and beyond.

Read more about the work we do here, or consider making a donation. Thank you for your support!

Comments (0)

Add a comment

Add a Comment


How has inflation changed your grocery shopping habits?

How has inflation changed your grocery shopping habits?

Recent Comments