Review: MAJE, Insert Flame Emojis Here | Music | Halifax, Nova Scotia | THE COAST

Review: MAJE, Insert Flame Emojis Here

Furious and fresh-sounding

“What’s the topic of conversation/if I ain’t the topic of conversation?” asks MAJE in the opening minute of the 12-track Insert Flame Emojis Here, and it’s a fair question. In an album that begins with the refrain is “My whole team had hoop dreams,” it’s worth nothing he’s assembled a major collection of collaborators here, with nine features and 10 producers (including Bria Miller, Kate Macdonald, Ghettosocks, Chudi Harris and L.A Chase), resulting in furious and fresh-sounding music that stands on its own. He raps like Drake did before he was actually famous, just assuming time would prove him right, and why shouldn’t it happen again—MAJE offers up clever commentary on the music game, his hometown of East Preston, social media and haters, pivoting into puns and stings with a casual expertise. On “ETTG” he shrugs, “Hop on the bandwagon before it leaves.” Indeed. See MAJE perform Saturday, July 15, 2017 at 4pm at the Black Cultural Centre for Halifax Jazz Fest.

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