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Ladies, hide your beer! 

Jon Montgomery gets Oprah love, the women get a knuckle-rap.

This will get you a starring spot on Oprah:

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And this (below) will get you reprimanded by Gilbert Felli, IOC's director of the Olympic Games. "It is not what we want to see. I don't think it's a good promotion of sport values. If they celebrate in the changing room, that's one thing, but not in public. We will investigate what happened."

Apparently we're back to the days when saloons had separate ladies & gents rooms.

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OH NOES! Ladies drinking the funny juice.

Seriously though, it reminded me of this interesting article I just read about "enlightened feminism" by Susan Douglas.

Enlightened sexism is feminist in its outward appearance (of course you can be or do anything you want) but sexist in its intent (hold on, girls, only up to a certain point, and not in any way that discomfits men). While enlightened sexism seems to support women’s equality, it is dedicated to the undoing of feminism. In fact, because this equality might lead to “sameness”—way too scary—girls and women need to be reminded that they are still fundamentally female, and so must be emphatically feminine.

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Perhaps those cigars, a trad symbol of male power, are simply "way too scary" for the IOC.

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