Just watch it

Nike's "Write the Future" ad is one of the best commercials ever

Homer greets Ronal-d'oh.

Normally I'd be embarrassed to blog a YouTube vid that's both old (it went up a month ago) and popular (15 million views). But this three-minute Nike ad, starring a bunch of soccer greats plus other celebs including Swiss tennis legend Roger Federer and Homer Simpon, is so amazing it should have 15 billion views. It's easily one of the greatest commercials that's ever been made. I dunno if that makes "Write the Future" a triumph of filmmaking, or a triumph of capitalism---although I'm happy to watch yet again to try and figure out.

About The Author

Kyle Shaw

Kyle is the editor of The Coast. He was a founding member of the newspaper in 1993 and was the paper’s first publisher. Kyle occasionally teaches creative nonfiction writing (think magazine-style #longreads) and copy editing at the University of King’s College School of Journalism.

Support The Coast

At a time when the city needs local coverage more than ever, we’re asking for your help to support independent journalism. We are committed as always to providing free access to readers, particularly as we confront the impact of COVID-19 in Halifax and beyond.

Read more about the work we do here, or consider making a donation. Thank you for your support!

Comments (5)

Add a comment

Add a Comment

Get more Halifax

The Coast Daily email newsletter is your extra dose of the city Monday through Friday. Sign up and go deep on Halifax.


Recent Comments