How to make your pet an Insta-star

Five tips from a Halifamous puppy-grammer’s mom.

Allison Webb wants to make your pet famous, like Mason - TANSEY WHITTON
Tansey Whitton
Allison Webb wants to make your pet famous, like Mason

Nowadays, everyone's a social media watchdog. We're all just sitting around, watching dogs on the internet. Cats too. Our pets can be minor (or major) celebrities without doing much more than being their cute selves—but how can we help them achieve that fame? Halifax Instagram celebrity, @masonthemini_, a miniature Australian Shepherd puppy with over 2,300 followers, has his mom Allison Webb to thank. Here's how she did it.

Make your pet their own account
"When I first got Mason I got a little overboard spamming all of my social media with pictures, because he is adorable, obviously," says Webb who, to avoid annoying friends, made Mason his own feed. "And people who liked seeing his photos could go and follow him and get daily updates."

Find good light
"Generally Mason looks handsome naturally of course," says Webb, who works at Jollytails Inc., meaning she can keep her pup consistently clean and well-groomed.

"Lighting-wise, natural is always the best! I love taking pictures of Mason outside in the grass playing or in the car, I find has the best lighting to see his colouring and his two different-coloured eyes," she says. "Taking pictures of him is super-easy, he is a really smart boy and listens really well so normally I just have to tell him to sit and stay and he will."

When it comes to pics, choose quality over quantity
Webb posts a shot of Mason at least once a day, and avoids going overboard. "I'd rather see one good photo a day as opposed to four or five quick snapshots," she says."Nobody wants to see the same photos of your dog over and over, so it's nice to take photos of Mason doing different things or wearing a different little outfit everyday."

There's no such thing as too many hashtags
Webb says when it comes to getting likes, and followers, it's all about the tag. "Lots of my followers are fellow Australian Shepherd lovers so I always make sure to hashtag any variation of the name, like #Aussie or #MiniAussie. There is also a strange amount of just dog lovers on Instagram so if you choose popular hashtags like #puppy or even #cute, it gets lots of attention." She also recommends trying to get picked up by Instagram feeds that re-post cute pet content. "Getting a feature is great for exposure because most of these pages have about 100,000 followers."

Don't forget the bio
Share your pet's breed, birthdate, name and for the uber curious followers: "It's also nice to put a cute little blurb about your animal too," says Webb. "Like 'I love to chew shoes and snuggle my mom.'"

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