In 2005 a number of provocative, award-winning ads appeared that touted the Helvetica font; Gary Hustwit explores the subject protractedly with his feature-length essay film Helvetica. The documentary, produced in 2007 (and thus commemorating the typeface's 50th anniversary) uses the omnipresent font as a lens, through which it examines contemporary visual culture and how typeface per se is used, aesthetically, spatially, and culturally, to impart shape and character to urban environments. Hustwit then segues into a discussion with a number of acclaimed designers about their work, their creative visions and processes and the aesthetic reasoning behind various decisions regarding font. Hustwit interviews over 20 design experts in the film, including Michael C. Place, Paula Scher, Matthew Carter and David Carson.~ Nathan Southern, All Movie Guide

- Synopsis provided by CinemaSource



  • Gary Hustwit


  • Michael Bierut
  • Dimitri Bruni
  • David Carson
  • Matthew Carter
  • Wim Crouwel
  • Tobias Frere-Jones
  • Otmar Hoefer
  • Jonathan Hoefler
  • Alfred Hoffmann
  • Manuel Krebs


  • Gary Hustwit

What others are saying

  • Now Playing

    Helvetica is not showing in any theaters in the area.

    Reviews/comments (0)

    Add a review

    Add a review
    Roll over stars and click to rate.

    Now Playing

    By Film...

    By Theater...

    Get more Halifax

    Our Thursday email gets you caught up with The Coast. Sign up and go deep on Halifax.


    COVID cases and news for Nova Scotia on Wednesday, Aug 4 (5)