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Daytime Emmy win for local developer 

100 million viewers felt positively icky post-Take This Lollipop

click to enlarge Go on.
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Not satisfied with merely scaring the sweet bejeezus out of everybody, Halifax based interactive director Jason Nickel of Nickel Digital Experiences and director Jason Zada scored a sweet Daytime Emmy last weekend at the 39th Annual Daytime Entertainment Emmy Awards at the Beverly Hilton Hotel in LA for their Facebook creepfest application Take This Lollipop,

Starring actor Bill Oberst Jr. playing an internet stalker accessing the audience's Facebook profiles, the interactive short film makes for an intense two minutes of ickiness, and won the Emmy “Outstanding New Approaches In Daytime Entertainment”. Up against The Ellen DeGeneres Show, The Today Show and The Bold And The Beautiful, this is a milestone win for the digital entertainment industry. Winning out over their respected fellow nominees, the academy is taking the "new approaches" label seriously by recognizing that, yes, entertainment that is experienced sitting at your desk (and let's be honest, your office) is just as entertaining and valid as that experienced on your couch.

Plus they've made all the hometown folks proud.

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