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Day 3: Gawker Media Group vs Twitter and Signal flags vs Joe Howe's Nova Scotian 

ICYMI this is really fun

Oh boy, it's only Day 3 and this competition is scorching already. It's looking like there won't be many blow-outs around these parts, and we're OK with that. Bring on the nailbiters. Today's match-ups are pretty unpredictable, Gawker Media Group vs Twitter in #newmedia and we're going way, wayyyy back on the old media side with Joe Howe's Nova Scotian vs signal flags. And if you have no idea what I'm going on about, click here.

But first, yesterday. In a battle of new newsmakers, our local subscription-based news-breaker allNS was taken down by everyone's favourite time waster, BuzzFeed (I'm late posting this because I really needed to know What City I Should Actually Live In, OK?) It was a 58-41 defeat and I could give you 64 reasons why this happened, but I've got more bracket to discuss.

The oldies-but-goodies race was a tight one too, but Halifax's indie daily, the Chronicle Herald, narrowly defeated national weekly Maclean's (sorry Adrian) in the end, 52-47. There's a reason the Herald is the last surviving daily in town...ain't nothing gonna break its stride, apparently.

click to enlarge thecoast-marchmadness_copy.jpg

OK, back to today. Fifth seed Gawker Media Group is an intimidating pack to come face-to-face with, sharing hot goss, hard news, life hacks, cute puppies and more essentials via Gawker, Jezebel, Gizmodo, Dead Spin, Life Hacker and the rest of the gang. But Twitter, man. The 12th seed antisocial media king pin Twitter, its ICYMIs, FWIWs, FFs, TBTs, tinyurls and #s. So Gawker provides us some seriously great reading material, but also inspires/evaluates/determines the successes of its writers with the Big Board, which tracks the 10 top posts all day, every day and this is why baby animals are the new journalism. And Twitter is #sorrynotsorry about all that subtweeting. They both have evil sides, but have both changed the face of news sharing. It's anybody's game.

On ye olde side we have the fifth seeded local hero and namesake of the best Superstore in town, journalist and politician Joe Howe (and his Novascotian) taking on 12th seeded signal flags. So basically, a history-making man's legacy against coloured pieces of cloth. OK so they're not just cloth, they're a creative way of representing letters of the alphabet so ships can communicate. And they've probably never been accused of libel. But can they really take down Halifax's (er, British North America's) OG muckraker?

Thanks for playing, friends! See you tomorrow.

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