Reynolds, 34, created an Instagram account for his line, åntrēy as a “creative exploration” towards making unique garments. Since January, Reynolds has dedicated himself to creating a piece every week and posting his creations on Instagram via @antrey52.
“The aesthetic of my brand is garment created for the individual. When I think to describe streetwear to someone, I say ‘It’s something old, something new and something completely you,’” says Reynolds. “So a little thrift and also something that no one else would think of putting on to the garment.”
Raised in southern Ontario with roots in Jamaica, Reynolds moved to Halifax 12 years ago after visiting the province through a youth program and decided to stay to begin his fashion journey. “Aesthetics and being well put together are a major part of Jamaican culture so it's always been in my subconscious.”
The weekly garments Reynolds makes now take up to two days from start to finish. This includes laying out the fabric and cutting out the pattern pieces and cleaning the edges. Though the process will start to take longer in April.
“When I start to make more complex jackets and sweaters there will be more intricate closures, linings and some will be reversible,” he says. “The seaming process and the pattern drafting will get more complicated.”
Although Reynolds is using creative freedom to explore his skills, he is also planning a methodical exploration. In the last six months of this year, he plans on narrowing down what garment types he will be making with the goal of putting a line out in 2019.
As of now, the garments are not for sale. Reynolds calls it more of a “guerilla-marketing campaign” for the brand. And in terms of quality—something he values—they are not yet up to the standards to which he would want in order to sell them. But if someone asked to purchase one of his samples, Reynolds would happily make something specific for them.
“I never want to create mass-produced things,” he says.