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The Authenticity Hoax 

Andrew Potter (McClelland & Stewart)

Rebel Sell author Andrew Potter calls bullshit on the whole concept of authenticity with his latest book, slaughtering many of the most popular sacred cows of the self-righteous in the process. But Potter is a most genial killer, and even those who find themselves among his targets should enjoy engaging with him. Calling on the work of both long-dead philosophers and contemporary commentators, Potter debunks romantic ideas about the superior "authenticity" of earlier societies and illustrates how supposedly "realer" lifestyle options, such as eco-tourism and high-priced organics, are accessible primarily to the privileged. Potter's implicit defence of modern capitalism isn't quite so effective, but he delivers his primary thesis---the search for authenticity is inherently contrived and false---in convincing fashion.

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Vol 28, No 2
October 15, 2020

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