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Re: “Ray's Lebanese Food and A Taste of India are being evicted from Scotia Square

This is what I wrote to Tori Jarvis - Join in folks....

Dear Ms Jarvis,

I am writing to express my outrage over the forced eviction of Ray's and Taste of India.

I am a teacher with a husband and two children. When we come into Halifax for the day, we ALWAYS head to Scotia Square. Why? Is the allure of the dime a dozen Rietmans? Perhaps we had missed our chance at one of the dozens of Starbucks in town? No, we go for something special, something real and something ONLY Scotia Square HAD. Real ethnic food, served by families for families.

I am almost in tears that you have failed to take into account relationships in your business model. In this cookie cutter world of monotony and corporate repetition, what Ray's and Taste of India has done for your business is something other property agencies can only dream of achieving: a loyal, growing customer base that cannot be replicated by any chain shop.

And think of the advertising dollars you have spent on Ray's and Taste of India. Oh, what's that? No advertising dollars? No investment in their store frontage? No print or , god forbid, social media advertising? That's right - the success of these two businesses has come about from word of mouth. Good old fashioned word of mouth.

Crombie - REIT - Sobey's family - I think you are about to find out just how powerful the WORD of MOUTH really is.

I wish your enterprise a change of heart ( or at least business model). Until then, my family are no longer patrons of Scotia Square.

135 likes, 6 dislikes
Posted by spudislander10 on 01/31/2014 at 8:34 PM

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