Nice Bees... but who's the dude?

Great to see beekeeping making the front cover. The beekeeping business needs as much publicity as possible, it's a dire situation out there for bees and the numerous other beneficial insects for which we probably couldn't survive. But why, oh why, do you manage to incorporate yet another too-cool-for-school-I'm so ironic and retro-hipster "model" on your cover? How about using the actual guy who owns the bees who provided them to you? I'm guessing he declined the publicity... ? I love the paper, I'm just tired of the repetition. Your readership is wider-ranging than that! —Beekeeper Too