Ok - the first few were funny. Now that there is a custom tagline that basically sums up the title of the bitch - it has lost all impact. If anything, it gives me more to read without giving me any more information. As a writer, I have always been taught that you tell your reader what they want to hear in clean, concise headlines and copy. Enough with the red annoying "Let's just reword the title" taglines please.
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