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Tuesday, April 8, 2014

March Madness Day 15: Upworthy vs NYT.com and New York Times vs Coffee News

Concrete jungle where dreams are made of

Posted By on Tue, Apr 8, 2014 at 11:12 AM


The penultimate showdown is upon us. It all comes down to this. Tomorrow the game changes, finally we'll have New Media and Old Media going head-to-head. The last two weeks will seem like little spats compared to our final fight. Crank the 2 Unlimited and catch up on all the good times you missed here.

click to enlarge marchmadness.jpg

Yesterday went off without a hitch for either of our quarter final champs. Number three seed on the New Media side, NYT.com, destroyed "we're number two, we're number two" seeded Al Jazeera 70 to 30 (so now it decides to add up to 100). Our elderly newsmakers over in Old Media also had a quiet and classy match up with weirdo wild card, underdog of the century Coffee News distracting the Town Crier with its dad jokes long enough to win 75-25 (again, perfect math).

But today is the most important day thus far in the tournament, it determines everything. The two "news organizations"—we use that term very loosely— that win Day 15 will face off tomorrow for the crown, the trophy, the confetti gun and all the screaming fans. Let's do this.

The bookies are scratching their heads over the New Media semi-final battle. We've got fan-favourite but total loser in the rankings (16th AKA dead last) Upworthy in one corner and third seed, the always respectable, enviable and on-point NYT.com, in the other. That sounded biased, but really we all know what's going to happen, don't we? The Shocking Truth About The State Of News Media Revealed—It's Incredibly Sad And Here's Why:

Old Media looks impossible from a glance, 15th seed Coffee News is putting it all on the line to challenge our tournament favourite New York Times (again). It's a classic case of David and Goliath. The wee one-sheet flyer, that's groan-worthy jokes and time-passing content have been gracing coffee shops and Wendy's across Canada for 26 years tries it's hardest to conquer the mammoth newspaper, dense with information that really matters, that's been gracing newsstands for 163 years and has almost as many Pulitzers. Coffee News' motto is the understated "News to enjoy over coffee" and the Times' is "Who run the world? Us.".

I'm divided, but the fans are going wiiiilllllddd.

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It's the final countdown guys. Vote thoughtfully and see you tomorrow!

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