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Fashion

Wednesday, December 5, 2018

Objects + Attire hosts its first pop-up market

Covet handmade, consciously designed stuff this weekend

Posted By on Wed, Dec 5, 2018 at 3:26 PM

JESSIE WELLS
  • Jessie Wells

A newly formed group of Halifax designers, Objects + Attire, is hosting a holiday pop-up market this Friday and Saturday at 6437 Cork Street (December 7th, 5-7pm and December 8, 10am-4 pm). The group’s goal is to present thoughtful designs to the local community. Participating designers include Maggie Jayne, Sarah Sears Jewelry, Thief & Bandit, Weft End Fine Textiles, Anne-Sophie Vallée among others, each one will be showcased in an hourly giveaway.

Natalie Slater—who’s currently representing Maggie Jayne while designer Maggie MacCormack is in India—calls the collective diverse. “We have clothing design, jewellery design, homeware design, culinary design,” she says, adding that the designers have conscious designing in common. “People represented here go out of their way to either make the pieces themselves or work with sustainable fair trade practices and factories in other locations.”

For instance, MacCormack, “works in Jaipur with an amazing fair trade manufacturing place that supplies organic fabrics,” Slater says, and Thief & Bandit's  Amie Cunningham has her manufacturing place in Bedford, all of the clothes are being made here in Nova Scotia.”

The first Object + Attire holiday market falls during a busy pop-up season but Slater anticipates an excellent turn out.

“It’ll be fun to have the market in an intimate setting with the designers. I’m curious about everyone’s practices in Halifax, it’s a small place and there’s a lot being made.” 
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Thursday, September 6, 2018

West Street's sole searchers

Two local foot soldiers are working to bring Halifax a sneaker destination via East Coast Kicks and Classic Soles.

Posted By on Thu, Sep 6, 2018 at 3:20 AM

John Connor and Tyrone Goodwin are pumped on kicks - IAN SELIG
  • John Connor and Tyrone Goodwin are pumped on kicks
  • Ian Selig
East Coast Kicks and Classic Soles
5687 West Street


East Coast Kicks and Classic Soles want to make it easier to stay fresh in a pair of sneakers. Opening earlier this year, the two companies have been offering exclusive high-end kicks and sneaker cleaning, restoration and customization to Haligonian shoe enthusiasts, providing the ultimate one-stop-shop solution for all their footwear needs.

Proprietors and self-proclaimed sneakerheads John Connor (founder of East Coast Kicks) and Tyrone Goodwin (Classic Soles boss) bonded over their love of fly shoes when they first met at Sole Exchange—an entire convention dedicated to sneakers.

“We kind of knew of each other before,” says Connor. “I met Tyrone and saw him doing his cleanings and restorations—before then he wasn’t doing customs—so we decided to collaborate and get our own spot together, and the rest is history.”
Moving to West Street, the two entrepreneurs set up shop in January, situating their respective shops next to each other. Since then they’ve been running a successful operation with Connor keeping the shelves decked out with dope footwear brands (read: Yeezys, Nike x Off-White, Gucci) and Goodwin keeping patrons’ favourite shoes in tip-top condition.

“Some shoes don’t even release in Canada, most don’t release in Nova Scotia, and the only place to find them are shops in Montreal, Toronto and Vancouver,” says Connor of his exclusive finds. “And with Classic Soles we offer the premium shoe cleaning, restoration and customization—we try to give the full experience at our store.”

IAN SELIG
  • Ian Selig
While business is good at the moment, skeptics might be quick to bring up the sneaker shops that have come and gone in Halifax, but Connor says this shop is nothing like the rest.

“Most of those stores that are gone now were actually retail stores who bought directly from companies like Adidas,” he says. “Whereas with my shop, I buy what I want and I also offer consignment, so it gives people who want to sell their shoes a chance to use my platform and get themselves paid a lot faster than selling themselves.”

When it comes to their place in the sneaker fanatic culture, Connor says they hope to be a hub for customers looking to stay up on what’s hot and new: “We want to see people coming through and experiencing our shop, even if they’re not buying anything—just to experience it.”

The unique experience they offer is definitely paying off. Just nine months into setting up shop, Connor and Goodwin are preparing to relocate as their small 290 square-foot shop is literally stacked “floor to ceiling” with shoeboxes full of kicks waiting to be worn. With plans to find a new home on the peninsula and involving themselves in charity efforts like shoe drives, the dynamic duo is in for a massive undertaking, but promise keep the original spirit of their shops alive as they continue to grow.

“We’re not your typical mall type of store,” says Connor. “We just want to always be the place that people go to for the after-market sneaker world in Halifax as well as the shoe cleanings.” 
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Wednesday, January 3, 2018

Halifax street style: Argyle Street

Scouring the streets for the city's most fashionable.

Posted By on Wed, Jan 3, 2018 at 11:00 AM

MEGHAN TANSEY WHITTON
  • Meghan Tansey Whitton

Name: Stephanie L’Italien and Arya
Age: 27
Spotted: Argyle Street
Wearing: jacket and shoes, Zara; jeans, H&M; blouse, Frenchy’s; sweater: Club Monaco; purse, Old Navy; scarf, purchased while traveling abroad   

How would you describe your style?
My style has always been very basic, simple and classic. I don’t like to overcomplicate my outfits and I always stick to neutral colours. I am always on the hunt for sales and I never buy anything full price, which is a big money-saver!  When it comes to my style, the saying “less is more” is quite accurate.   

Who/where do you derive inspiration from when putting together an outfit? Instagram is definitely my inspirational tool nowadays. I can spends hours on Instagram looking at various outfits on different fashion accounts without even realizing I’ve spent a good chunk of my day scrolling through photos.

How does living in Halifax affect your fashion choices?
I just moved to Halifax this summer but it’s already influenced my style quite drastically. It’s a very trendy city so it’s nice to be able to see different fashion trends whether you're in line getting a coffee or going for a walk at Point Pleasant. I would also say the weather here is definitely the number one factor that affects my fashion choice. I tend to dress in layers as the weather is a bit unpredictable so wearing an oversized scarf or a comfy knitted cardigan is definitely key during winters in Halifax.

Name a current trend that you just can't get on board with?
Bold colours or differing patterns have always been considered a trend but that is something I could never get on board with.  My colour scheme never seems to go further than browns or maybe even a forest green but I’ve always admired those who can pull off bold colours or patterns.


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Wednesday, October 18, 2017

Victoria Brumwell's got your back

Posted By on Wed, Oct 18, 2017 at 6:14 AM

IAN SELIG
  • IAN SELIG


Victoria Brumwell
thinks like an artist. The painter comes from a fine art background—which helps—but what really shows her creative depth is the way she sees possibility in everyday objects. Her eponymous, up-cycled line sees her transforming thrifted jackets (and more recently, bags and boots) into wearable art in the most literal sense: Bestowed with one-of-a-kind, hand-painted designs like abstract florals and tattoo-style snakes.

“To me, they’re like found canvases,” Brumwell says via phone.
It all started roughly over a year ago, when Brumwell spotted a jacket on social media with a painted back panel. “‘I could do that,’ I thought, so I experimented on this acid-wash vest, posted it online and people started asking for commissions,” she explains.
Steam gathered from there, with Brumwell building a collection of coats and vests—mostly slouchy, ’80s denim pieces—and eventually snagging a spot in Atlantic Fashion Week’s The Medium is the Message showcase earlier this month.

“I’m an avid thrifter. I’m always wearing at least two thrifted things at any one time,” Brumwell adds, explaining how she is able to score her found canvases—like a leather trench evoking ’90s Versace in screaming scarlet. That trench became her favourite piece to date, the back panel painted with a Doberman mid-howl.
Brumwell estimates each jacket takes 12 hours to complete. While she advises against machine washing or wearing in heavy rain, the pieces are built to last—and luckily for the wearer, if the paint chips it just adds to the aesthetic.

While commissioned back panels (often negotiated via Instagram) make up the bulk of her business, Brumwell’s AFW collection featured painted pants and denim dresses—hinting at her dreams of branching into design, which she confesses on the phone. For now, though, fans hungry for more of her Memphis-design-aesthetic can curb cravings with items like squiggle-covered wallets, chain-print bags, or maybe that Doberman trench.

“The value in what I do is making something one of a kind,” Brumwell says. “They’re like a tattoo you can take off.”
Find her work at Lost & Found (2383 Agricola Street) or here.

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Wednesday, October 4, 2017

Halifax street style: Cambridge Street

Scouring the streets for the city's most fashionable

Posted By on Wed, Oct 4, 2017 at 3:40 PM

MEGHAN TANSEY WHITTON
  • MEGHAN TANSEY WHITTON

Name:
 Josefa (left) and Paulette (right) Cameron
Age: 25 and 28
Spotted: Cambridge Street
Wearing: Josefa: blouse, Value Village; jeans, American Apparel; shoes, Value Village. Paulette: trench, Burberry; jeans, Value Village; boots and purse, Zara; turtleneck, American Apparel

How would you describe your style?
J: “It is mutable. It depends on the weather, what my plans are for the day, and what mood I am in.”


P: "I say my style is quite fluid. It ebbs and flows according to what I am feeling, what closet items I have available, and what the weather conditions are. Right now, I have been veering towards simple black turtlenecks belted with a good pair of jeans. I have a few reiterations of that."

Where do you derive inspiration from when putting together an outfit?
J: “Mid to late ’80s Jennifer Connelly, ’60s and ’70s Michelle Phillips and my mother. She is nifty at combining a ’60s darling, ’70s cool, ’80s empowerment and ’90s class – that only someone who lived through these decades could.”

P: “I follow a few Scandinavian Instagram accounts, and I always enjoy Celine’s collection as well as Mansur Gavriel's. But I think overall, I like to envision an older lady in her Sunday best, and replicate that. I imagine one lady in a cream cashmere sweater saying over her shoulder to her friend, 'Oh, don’t you look smart!' I try to recreate what that might be. I alternate between that and the casual, maybe Chantal Goya in Masculin Féminin, Jane Birkin—but everyone says that—and lately a '70s Lauren Hutton.”

How does living in Halifax affect your fashion choices?
J: “I have definitely started wearing more practical, outdoorsy outfits on the chance that my day might bring me on a hike, a long walk at Point Pleasant Park, or a bike trip.
 Halifax has a way of drawing me to nature at least once a day."

P: “The weather has probably impacted it the most. Lots of wool. More scarves, more layers, also waterproofing my life.”

Local shopping hotspot?
J: “Since moving here, I basically have only shopped at Value Village and Frenchy’s for clothing, they are meccas for unparalleled gems.”

P: “I am constantly seeking the perfect vintage high-waisted jeans, and have a small collection going, so I peruse places like Sally Ann’s and Value Village often. Also Lost and Found is great and features some great local designers.”





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Thursday, August 17, 2017

Halifax street style: Creighton Street

Scouring the streets for the city's most fashionable

Posted By on Thu, Aug 17, 2017 at 4:00 AM

MEGHAN TANSEY WHITTON
  • Meghan Tansey Whitton

Name: Sophie Drapeau
and Tobias
Age: 27
Spotted: Creighton Street
Wearing: Sweater, Zara; jeans, Levi’s; shoes, Vans from Little Burgundy, Halifax Shopping Centre

How would you describe your style?
Simple, comfortable and sometimes sophisticated. I like to purchase items that are timeless and could be combined in multiple outfits.

Who/where do you derive inspiration from when putting together an outfit?
I like to browse Instagram for style/fashion inspo.

How does living in Halifax affect your fashion choices?
The weather is my number-one factor in terms of what outfit I will wear that day. You never want to be too cold or without some sort of rain gear.

Name a current trend that you just can’t get on board with?
I can’t get on board with a lot of trends but I still find it cool when other people can pull it off.

Local hotspot for gems?
Pro Skates, Alexa Pope and Elsie’s

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Wednesday, July 12, 2017

Anti Fashion opens on Agricola and West

Andre Merlo is upping the Anti

Posted By on Wed, Jul 12, 2017 at 6:02 PM

Best dressed folks at the fair, ever. - ANDRE MERLOT
  • Best dressed folks at the fair, ever.
  • Andre Merlot

Andre Merlo knows a good look when he sees it. He’s worked in fashion, photography and styling and even had his own line in Milan, but now he’s zeroing in on affordable, quality second-hand clothing.

“I’m from Italy originally, but I’ve been coming to Halifax for 10 years on and off,” he says. “I was 17 when I came here for the first time, and fell in love with the lifestyle, the people and the culture.”

Merlo’s hoping his Anti Fashion can add to that culture. He’s been growing the brand over the last few months, building on the Anti collection and popping up at the Alderney Landing Farmers’ Market as well as at special events like Full Circle Festival, Folly Fest and this weekend’s Evolve Festival. This month, he debuted a bricks-and mortar boutique on the corner of West and Agricola (upstairs at 5687 West Street), offering shoppers a hand-picked second-hand selection and a personal shopping experience.

“I have a really funky taste. I like originality, I like things that are unique, hard to find and I like quality,” Merlo says. “Not everyone loves a Value Village experience. I tell you how it is, I’m always very honest. I want people to walk out with something that looks good and makes sense for them.”

On top of its distinctive selection, Anti Fashion will offer both monthly ($10) and yearly ($55) memberships to its shoppers, which will yield discounts and special deals, and Merlo says he’s dedicated to keeping prices low and calibre high.

“Why do we keep buying new and pouring money into fast fashion? Everybody loves to switch up their look, and if you can do it with little money it’s a win for everyone.”

Follow Anti Fashion for updates to hours, and what's in store.

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Wednesday, June 7, 2017

Maggie Jayne spring/summer 2017 collection launches tonight

Sort your summer look tonight at Lion & Bright

Posted By on Wed, Jun 7, 2017 at 3:44 PM

VIA MAGGIEJAYNE.CA
  • via maggiejayne.ca


The 2017 spring/summer collection from Halifax-based designer Maggie Jayne launches tonight at Lion and Bright. The Maggie Jayne clothing line is a collaboration between locations: Halifax and fair trade garment manufacturers in Pushkar, India. The one-woman operation is run by Maggie MacCormick, who travels between Halifax and India to oversee production.

The new collection features naturally derived fabrics such as linen and Khadi cloth, handwoven by artisans in Bugar. The new pieces play with inspiration from uniforms, incorporating block stripes and tropical pastels with loosely flowing shapes and a minimalist feel.

Stop by the event tonight between 7:30-9:30pm to view, touch and try on pieces. Guest performance by DJ Alfalfa Brown of Staying Underground and summer drink specials to boot.
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Wednesday, February 15, 2017

Fashion, forward at the Fabric of our DNA

The culture-rich fashion show raises money for MSVU’s Africentric scholarship and showcases young design talent

Posted By on Wed, Feb 15, 2017 at 5:29 PM

A look from Toria Aidoo’s Kwestomar Kreations at last year’s show. - CLICK PRODUCTIONS
  • A look from Toria Aidoo’s Kwestomar Kreations at last year’s show.
  • CLICK PRODUCTIONS

There's no shortage of talent in the realm of local African-based designers, and this Friday that's being celebrated through fashion, music and artistry in a must-see show. 

Toria Aidoo, founder of Kwestomar Kreations, is one of four designers coming together and breathing life into the local fashion scene at Mount Saint Vincent University's second annual Fabric of our DNA.

The show is organized by MSVU's Africentric Support Group and Soli-productions to celebrate African Heritage Month, as well as raise money for the university's Africentric scholarship fund.

"It's good because it gets students realizing they need to appreciate their culture and that identity will allow them to propel forward," says Aidoo, who came to Canada from Ghana at the age of 18 to further her education. 

"I realized the rich culture I left behind in Ghana, but being involved in student activities propelled me to work harder to reach my potential. We need to help them become leaders for tomorrow and keep that cultural side alive," she says.

Though Aidoo is one of Halifax's most seasoned designers her designs are ever-changing, embodying tradition and North American appeal. Even after spending decades living in Canada, Aidoo has been using her talents in educating and designing to help her Ghanaian people. She works with 15 designers in Ghana, and uses materials manufactured there.

"My goal is to help them to export their work and to help people in this part of the world appreciate a piece of Ghana," says Aidoo, who will be donating proceeds from Kwestomar Kreations towards reopening her mother's school.

There are a lot of charitable efforts at the core of Fabric of our DNA as it has already helped a lot of students, says Randy Headley, the Africentric Support coordinator at MSVU. "It brought a community of students together. It has united current students along with alumni to generate momentum," he says. The show has also been a great way to expose new and upcoming design students. "I look to DaVinci College for students to give them an opportunity to showcase their work on our level," says Headley.

As they prepare for the show Friday, Solitha Wallace, the director of the runway show and founder of Soli-productions, is happy to be a part of such an inclusive event.

"There needs to be more diversity on the scene and I hope I can bring that to the market that's here," she says. 

Wallace, who is originally from St. Vincent and The Grenadines, also works for designer Eyal Zimmerman and will be featuring his 2016-2017 collection in the Fabric of our DNA. Zimmerman's line features evening gowns that are mostly streamline couture and ready-to-wear pieces she describes as "very glamourous."

Other designs on showcase are Selassie Tagboto's collection Identity and  Wafa Ouzri's fascinating collection from Morocco. 

Fabric of our DNA
Friday February 17, 6-9pm
Rosaria Student Centre, Multi-purpose Room
Mount Saint Vincent University, 166 Bedford Highway
$20/35


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Thursday, December 8, 2016

BZLY aims for big things

The Dartmouth clothing company offers A Guide To The Revolution

Posted By on Thu, Dec 8, 2016 at 9:52 AM

REDE MEDIA
  • RedE Media

Entrepreneur and artist Peter Hemsworth plans to affirm the fashion industry in Halifax with his debut line of paintings turned casual wear. It’s called A Guide to the Revolution, and Hemsworth says the loose-fitting eco-friendly tees, layerable Grime hoodies and sleek bomber jackets are all about personal empowerment.

“It’s built around the archetype of the revolutionary. It seeks to capture the strength and confidence of a person who believes in something, and despite adversity, pushes forward and elicits positive change.” While Hemsworth cites the recent launch of his clothing company, BZLY, as his personal revolution, he’s known that he wanted to be an entrepreneur as early as age 11. “This was a few years after coping with the news I would never be a Power Ranger or the next Michael Jordan. I knew whatever I ended up doing had to be my own. I started BZLY to do just that, give myself an uncensored avenue to create.”

This creativity is made intrinsic to every BZLY garment by Hemsworth first locking himself in a room, most often in the company of an XL pizza and an Al Green record. There, he puts acrylics and spraypaint to canvas, crafting abstract paintings that will embody the feeling of his designer line. The best of the batch get converted into digital blueprints, and with the help of seasoned designer James Awmack, the themes and colourways of the art imbue a fresh fashion series with a unique creative touch. “Nova Scotia is an amazing creative environment for a project like this,” says Hemsworth. “Art galleries are speckled through the city almost as frequently as Tim Hortons’. It just seems like our export here is our creativity.”

For BZLY, the future holds an appearance at the Last Minute Holiday Pop-Up (Friday, December 9, 3-8pm) put on by Bodega Boutique (104 Portland Street), a line of Offseason Classics to tide you over post-January, and when spring arrives it’s time for Series II: Legacy Systems.

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Thursday, November 10, 2016

Till kingdom come: meet local designer, Unique Jones

Fashion Kingz seeks to inspire and empower.

Posted By on Thu, Nov 10, 2016 at 4:00 AM

“It’s just about when you stand out and look good, you feel powerful,” says Unique Jones. - LINDSAY MCMULLEN
  • “It’s just about when you stand out and look good, you feel powerful,” says Unique Jones.
  • Lindsay McMullen

“Everyone deserves to feel powerful in their own way,” says Unique Jones. “That’s what I want my clothing line to express.”

Jones, a 20-year-old designer, crafts a custom collection in Fashion Kingz, encouraging everyone and anyone to adorn themselves in comfy, feel-good garments. An arbiter of street style, Jones says the inspiration to start his own clothing line sparked nearly three years ago, but he never thought this dream would come to fruition.

The idea happened on a whim.

“I’ve always liked to look good,” he says. “I thought one day, ‘Hey, it may be cool to share my style with other people,’ but I didn’t take it seriously at first because I didn’t think it was something I could actually do.”

Jones credits the growth of his business to the OPtions: Youth Program—a program partnering with Service Canada and the Sobey School Business Development Centre aiding in evolving its participants’ soft skills to help them succeed in their futures. During Jones’ six-month enrollment, he began to lay the foundation for what eventually became Fashion Kingz. After experiencing challenges in his mandatory work placement during this time, he was paired up to work with Alex MacLean, creator and owner of East Coast Lifestyle. The moment that happened, Jones says, is when everything changed.

“The choice to stick with what I was doing was because of Alex,” says Jones. “He showed me the ropes about business and taught me the positives and negatives this industry has.” Jones says the creative connection was instant. In October of last year, he was working alongside MacLean at the East Coast Lifestyle warehouse when Jones decided show MacLean his designs.

“He’s been there for me every step of the way, he guides me through it,” says Jones, “and that’s what motivates me to keep going, knowing he’s on my side.”

After drawing inspiration from how other clothing lines communicated their messages, Jones decided to design a crown as a representation of power and MacLean inspired him to include “fashion” in the brand’s name. Both stuck. It was then and there Jones says he solidified his collections motivation and aesthetic.

“Initially the clothing was targeted for men, but after getting feedback from women in the community, I decided to branch out and make stuff for women too,” he says. “To me now, a fashion king can mean more. It’s just about when you stand out and look good, you feel powerful.”

Jones reiterates how the “look good, feel good” mentality is important to him and how he hopes to continue making waves with that mantra in the industry.

Though he’s been selling shirts, sweaters and jerseys for only about a year now, Jones has decided to expand his collection for the winter season. Fashion Kingz boasts bombers, toques, sweatpants, scarves—anything that will keep you warm—within the next couple months. He’s also working on pillows, blankets and patches.

“Being from the north end of Halifax, a lot of people have dreams but take different routes,” he says. “I never thought a normal kid like me who’s experienced a lot of challenges in school, the community and just a general lack of motivation could be where I am right now.”

Jones says he knows every business has to take a loss at some point, and while he’s faced his fair share of challenges branding and promoting his collection, he has no plans to slow down.

“I started paying attention and motivating myself,” he says, “and it got me on the right path that I’m still on today and I’m excited to see where this all goes.”

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Friday, May 29, 2015

Anna Gilkerson presents, Älskling

Makenew's Anna Gilkerson launches her new line this weekend

Posted By on Fri, May 29, 2015 at 10:52 AM

PHOTO BY LINDSAY DUNCAN, VIA @MAKENEW
  • photo by Lindsay Duncan, via @makenew

After a few years of running her curated thrift shop Makenew (2468 Agricola Street), local designer Anna Gilkerson knows what the people want. And not just when it comes to design and the fabric, but the price too. Her second line, Älskling (which means Swedish for "darling"), combines all three of those considerations in a collection of women’s clothing that boasts strong neutral colours, clean lines and summery lightweight fabrics in the form of cotton eyelet shirt-dresses, embroidered trousers, jersey t-shirts, as well as some of Gilkerson’s altered denim designs.

Älskling, her first foray into clothing design in three years, launches online and in store this Saturday, May 30. Peep the prettiness here.

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Thursday, May 28, 2015

Ready to RockaLillie

From online to Cunard Street, RockaLillie is temporarily yours

Posted By on Thu, May 28, 2015 at 10:26 AM

One of RockaLillie's many finds
  • One of RockaLillie's many finds

Lily Dijkland has a serious love for pre-loved clothing. The Holland native has always wanted to open her own boutique, she spent years working in a vintage shop in in Europe before moving to Canada in 14 years ago, since then she’s been selling her collection of collected second-hand pieces online. That is until Formerly Yours (6029 Cunard Street) closed and the opportunity to bring her RockaLillie alive offline presented itself.

“It’s a perfect chance for me to see how it will be to run a store in Canada and what people are looking for,” says Dijkland, who sells women’s clothing, footwear and accessories that she’s collected from estate sales, bargain hunting and her travels in Europe in sizes 2-24 (and a small men’s collection). RockaLille will keep selling from Cunard Street temporarily, Dijkland says when the space is leased out she’ll make her next move. Unless, of course, you can convince her to stay?

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Tuesday, May 26, 2015

Halifax street style: Gottingen Street

Scouring the streets for the city's most fashionable.

Posted By on Tue, May 26, 2015 at 8:52 PM

PHOTO BY MEGHAN TANSEY WHITTON
  • photo by Meghan Tansey Whitton

Name: Mitch Fraser
Age: 23
Occupation: designer/seamstress
Spotted: Gottingen Street
Wearing: jacket, H&M; shirt, Urban Outfitters; overalls, American Apparel; sneakers, Fresh Goods; hat, Dollarama

How would you describe your style?
I would say my style is very pop, a little hip-hop, a little sporty and definitely Korean-influenced.

What types of things influence your style on a daily basis?
I definitely take inspiration from various elements of pop culture in my wardrobe, but what I actually find most inspiring is automotive and graphic design. I love the visual harmony and futuristic design outlook of the automotive industry in particular. I’m always trying to push this sort of a feeling with the clothes I wear.

If your clothes could talk, what would they say about you?
Hopefully good things! Honestly, I think they would beg me to add some colour to my wardrobe. I wear a lot of white and black. Black is an easy go-to for a lot of people, but I’ve been really into head-to-toe white lately.

Are there any pieces you would like to add to your wardrobe heading into summer?
I’m feeling the beret right now honestly, those are cool. I’m going to start collecting a lot of patches too, I’ve got a black jacket I want to cover in patches until I look like I’m apart of a NASCAR pit crew.

Local spots you like to shop?
Fresh Goods on South Park Street is hands-down my favourite local place to shop.

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Tuesday, April 21, 2015

Custom-fit fashion at 180 Moda

A chance to star in your own version of Avatar

Posted By on Tue, Apr 21, 2015 at 10:00 AM

Smile! Custom formalwear is a scan away.
  • Smile! Custom formalwear is a scan away.

As anyone with a slightly different-than-average body knows, shopping for clothes can blow. Oh, do you have a longer torso than most? Here’s a romper that will almost certainly give you a perma-camel toe! Enjoy! So, sometimes the only way to get properly-fitting clothes is to go custom. But for the less genetically blessed among us, tailor-made clothes are lofty dream fit for the one percent.

180 Moda (5571 Cunard Street) hopes to change that and, after five years of doing private consultation and military contracts, is opening up their first public showroom later this week right here in Halifax. The local company uses body scanners which plots 400,000 data points (there’s no hiding that extra winter layer here) in a grand total of 30 seconds to create an your unique avatar. The 180 Moda design team then drafts digital patterns custom to your exact measurements, before the pieces are sewn to your style preferences and tastes. Despite all this technology and amount of work involved, owner Taura Lee, insists their pieces are very affordable.

“A shirt can range from $89 to $169 depending on the fabric, but then you’ve got something that fits you perfectly and will last. We can do custom wedding dresses for less than $1,000 and if you want silks, satins and crystals those cost about $4,000 to $5,000. Other places that would be $12,000.”

180 Moda works with designers in the body scanning community around the world in such places like Spain, Brazil and USA, in order to create stylish designs that fit and flatter the different body types. “We do a lot of consultation work too, with mostly men, giving advice on what looks best on them and what to wear for different scenarios.” But if you’re not in the market for new clothes, they also do fitness consultations—they layer before and after scans to track progress and plot gains and losses. Useful post-summer training, scary post-Easter binges.

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