uture__seasons hosted a launch event for its first delivery of Russian designer Gosha Rubchinskiy last week. Highlights included a set of neon tracksuits and a football jersey, both collaborative efforts with Adidas that incorporated the designer’s hallmark Russian typeface.
An extension of RCHMND (1869 Granville Street), future__seasons is envisioned as a venue and cultural hub for the fashion community of Halifax. “We wanted to do something conceptual, not just open another
Inspired by clothing showrooms, the co-owners desired to creatively display their products. At the Gosha Rubchinskiy launch, future__seasons matched the football aesthetic of the Adidas collaboration. To the soundtrack of early Euro rave music, the garments were thoughtfully placed alongside a set of bleachers and turf, cast in fluorescent light. At future__seasons, the relationship between product and space is dynamic; every element within the space is modular.
Above all, future__seasons is a chance for RCHMND to challenge traditional notions of a retail concept. “It gives us the ability to highlight different designers, and to tell different