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Tuesday, April 21, 2015

Custom-fit fashion at 180 Moda

A chance to star in your own version of Avatar

Posted By on Tue, Apr 21, 2015 at 10:00 AM

click to enlarge Smile! Custom formalwear is a scan away.
  • Smile! Custom formalwear is a scan away.

As anyone with a slightly different-than-average body knows, shopping for clothes can blow. Oh, do you have a longer torso than most? Here’s a romper that will almost certainly give you a perma-camel toe! Enjoy! So, sometimes the only way to get properly-fitting clothes is to go custom. But for the less genetically blessed among us, tailor-made clothes are lofty dream fit for the one percent.

180 Moda (5571 Cunard Street) hopes to change that and, after five years of doing private consultation and military contracts, is opening up their first public showroom later this week right here in Halifax. The local company uses body scanners which plots 400,000 data points (there’s no hiding that extra winter layer here) in a grand total of 30 seconds to create an your unique avatar. The 180 Moda design team then drafts digital patterns custom to your exact measurements, before the pieces are sewn to your style preferences and tastes. Despite all this technology and amount of work involved, owner Taura Lee, insists their pieces are very affordable.

“A shirt can range from $89 to $169 depending on the fabric, but then you’ve got something that fits you perfectly and will last. We can do custom wedding dresses for less than $1,000 and if you want silks, satins and crystals those cost about $4,000 to $5,000. Other places that would be $12,000.”

180 Moda works with designers in the body scanning community around the world in such places like Spain, Brazil and USA, in order to create stylish designs that fit and flatter the different body types. “We do a lot of consultation work too, with mostly men, giving advice on what looks best on them and what to wear for different scenarios.” But if you’re not in the market for new clothes, they also do fitness consultations—they layer before and after scans to track progress and plot gains and losses. Useful post-summer training, scary post-Easter binges.

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