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Monday, April 2, 2012

The Mac Store to close, Mac East soldiers on

New Apple corporate store at Halifax Shopping Centre makes waves in local business community

Posted By on Mon, Apr 2, 2012 at 12:54 PM

Chris Duffie, owner of The Halifax Mac Store (1106 Barrington Street, 422-6556), has posted the following message on the Halifax Mac Store website, with the title "It's time for a change:"

After 10 years in metro Halifax, The Halifax Mac Store will be closing its doors on April 13. With the impending opening of a corporate Apple store, it is no longer feasible for us to provide either a sales or service environment. We would like to thank all those customers who have provided us with a decade of patronage, and have helped us grow into one of the most respected computer sales & service centers in Atlantic Canada.

For many people, we have been the face of Apple in Halifax for some time, and we are not simply turning away from that. Over the past year we have begun collaborating with local IT consulting firm Torusoft, understanding that at some point this day would come. Torusoft will be adding a sales & service component to their existing business, which already includes software development, consulting and training. We have been working closely with Torusoft over the past several months. We are confident that between Torusoft's line of services and the opening of a corporate Apple store, all of our customers will have their needs met. And that has been our primary focus in making this decision.

Torusoft will be taking over our existing phone number (902-422-6556). This means that customers can continue to use a familiar phone number, trusted for the past decade. Current orders and repairs for Halifax Mac Store customers will be filled and completed as part of this planned transition.

By partnering with Torusoft, we are ensuring a bright future for Apple customers in Nova Scotia and New Brunswick.

If you have questions in regards to this or any other issue, please don't hesitate to call or email.

We'd love to hear from you.

Thank you,

Chris Duffie
Owner, Halifax Mac Store

Shoptalk spoke with Barry Ring, owner of Mac East (108 Ochterloney Street, 444-4622), the other prominent Apple dealer in town, about what the imminent arrival of a corporate Apple store at the Halifax Shopping Centre could mean to his business.

"It's not not a concern," he says, acknowledging that any time a new competitor comes into the market, it's important to pay attention. However, he thinks it's Future Shop and Best Buy that will really feel the bite when the Apple store opens. Mac East is structured around a different business model, so even if the products sold are the same, Ring says his business is providing a different service.

"What Apple does well is the customer user experience. Our big draw is we can do things they can't," including walking into Mac East with no appointment and getting your computer fixed, and a tech support line that's local and friendly. "Here you can call us and we're happy to help you."

Ring sees Mac East as offering the best of both worlds. His smaller shop is looking to make you a long-term customer, helping you with repairs and whatever else you might need, while carrying all the products the corporate store might offer.

"Another big thing, we're Dartmouth," he says.

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