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Wednesday, May 6, 2015

All of April’s stupidest press releases

Cat-chella festival, e-cigs and FOMO

Posted By on Wed, May 6, 2015 at 3:13 PM

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We get a lot of press releases during our day. Some of them are useful, others not so much. Presented without judgment or context, this past month’s weirdest releases.

Cat-chella Festival: Meow Mix's Kitty Girl Group
Releases Hit Song!

“The new song combines three of the world's most powerful artistic forces: Girl Power, Beyonce-style cat-titude, and viral Internet cats.”

Smokers who also use E-Cigarettes still smoke on average 13 cigarettes per day
“Almost half (45%) of smokers surveyed said nothing can replace the feeling of real tobacco. Furthermore, 4 in 10 said they only use e-cigarettes in places where they can't smoke, but need to.”

Hottest selling ecigarette
“Hello My dear friend. How's your ecig business? Did you get all the hottest products in stock?”

Is Your Company Secretly Failing at Employee Recognition?
“Three in 10 Workers Think Their Employer Is Ineffective at Showing Appreciation to Staff”

It Takes Veggie Balls to Try Something New
“On April 27th IKEA Canada will start selling a vegan friendly veggie ball in all its restaurants…The new veggie ball, GRÖNSAKSBULLAR, is a good alternative to the loved meatball, which was re-launched in 2014 with a new hormone and antibiotic free recipe.”

click to enlarge "IKEA’s new veggie balls with tomato and spinach sauce, bulgur and steamed broccoli." - CNW GROUP/IKEA CANADA
  • CNW Group/IKEA Canada
  • "IKEA’s new veggie balls with tomato and spinach sauce, bulgur and steamed broccoli."

Confirm your email subscription
“Hi, just a reminder that you're receiving this email because you have expressed an interest in Livestock Marketers of Saskatchewan.”

You risk experiencing FOMO by not reading this email
“While many think FOMO is a problem confined specifically to social-media obsessed millennials, BDO Canada Ltd’s debt help experts are seeing this issue also impact boomers, who are being called on to finance the FOMO of their adult children, and increasingly seniors, who experience their own FOMO desires by seeking to fulfill their bucket lists despite living longer and facing higher cost of living demands.”


Tech Leaders See Wearables Working in the Workplace
"It will be interesting to see the impact that wearable technologies have on the workplace, if and when they do make it into the fold." —Deborah Bottineau, senior regional manager of Robert Half Technology.

New stamps aim to promote awareness of responsible pet ownership
“The animals in the bright, lighthearted artwork all show warmth and express personality in scenes where they are cared for responsibly.”

click to enlarge CANADA POST
  • Canada Post

Saying 'I do' to Being a Bridesmaid or Groomsman? Wedding Budgeting Isn't Just For the Bride and Groom
“A recent TD survey found that almost 40 per cent of Millennial and Gen X Canadians who have been in a wedding party say they felt pressured to spend more than they could afford.”

Help Us Find Canada's Top Bacon Lover!
“The successful candidate will become Canada's foremost bacon ambassador. As the Marketing Manager, Bacon, he or she will provide expert knowledge of brand, consumer interactions, product innovation, channel development and communications campaigns for a diverse and innovative bacon pipeline”

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