Pin It
Favourite

Thursday, October 16, 2014

Everything now renamed Scotiabank

Last remnants of Empire Theatres to be replaced.

Posted By on Thu, Oct 16, 2014 at 10:54 AM

click to enlarge Not this anymore
  • Not this anymore

Cineplex Entertainment and Scotiabank, one of the top eight or 12 banks in Canada, today announced that Cineplex’s Bayers Lake location will be christened the new Scotiabank Theatre Halifax.

"We are proud that our long-standing partnership with Scotiabank now extends to Halifax," said Cineplex president and CEO Ellis Jacob in a release.

"We look forward to adding the Scotiabank name to our flagship theatre in Halifax, a decision made all the more appropriate by the bank's historic origins in the city."

As those who can still afford to attend the cinema will tell you, Cineplex’s takeover of former Empire theatres several months ago resulted in a surprisingly small amount of signage switching over. Now that a corporate partner is in place, “guests” can expect those cosmetic changes to begin shortly.

Scotiabank, where you’re richer than you think, also recently bought the naming rights for the Halifax Metro Centre, now known as Earn Travel Rewards Faster Arena.

“This city is home to some dedicated movie-lovers,” offers Scotiabank chief marketing officer John Doig, who invites all of us to take part in Scotiabank’s SCENE program (Canada’s first-ever entertainment loyalty program).

Scotiabank, a highly diversified and well-balanced business operating within a clearly defined global footprint, is also renaming Cineplex locations in Saskatoon and St. John’s. There are already Scotiabank Theatres in world-class cities like Vancouver, Edmonton, Calgary, Montreal and Toronto.

Scotiabank still retains provincial naming rights, which it purchased in 1987.

Tags: , , ,

Survey Asks

What should be done with the Halifax Forum?

  • Repair
  • Replace

View Results

Comments

Showing 1-1 of 1

Add a comment

 
Subscribe to this thread:
Showing 1-1 of 1

Add a comment

Remember, it's entirely possible to disagree without spiralling into a thread of negativity and personal attacks. We have the right to remove (and you have the right to report) any comments that go against our policy.

Coast Top Ten

Opinionated

    The weight

    OPINIONATED »

    The weight

    posted by LAURA SHEPHERD, Aug 2/18

    Homophobia, hate crimes and the murder of Gregory Gerald Jodrey. comments      2


More »

Reality Bites

More »

Shoptalk

More »

In Print This Week

Vol 26, No 12
August 16, 2018

Cover Gallery »


Real Time Web Analytics

© 2018 Coast Publishing Ltd.