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Monday, October 29, 2012

Way too much...

Posted on Mon, Oct 29, 2012 at 10:10 AM

OK, we do live in a world that it is too easy to become jaded, that I admit. So why does it upset me when I see the obvious simply being ignored? I just picked up a supplement at the supermarket, and when I opened it, less than 1/4 of the bottle was filled. For some reason today it hit me like a wet slap. The bottle was also wrapped in plastic and affixed to a huge piece of cardboard. I've been in business school/marketing. I get the whole idea, package it so it says,"Look at me, buy me." And the amount of excess packaging on all the products in that ONE store is mind boggling when considered. Multiply that by all the stores in North America! There has been some legislation was brought in for reducing packaging size in the past, but it seems like that was more of a political knee jerk reaction. Just like the way cars got smaller for a period during the '70s energy crisis, but have gone back to big, bigger, biggest gas guzzlers ever.

So if we really are tipping on the edge of a manmade disaster, then why are we so hell bent on doing all we can to push ourselves over? IF this is a real threat, then legislation/laws need to be brought in to reduce the excess. If every manufacturer had to abide by the same rules, no one could cry foul. That is the very least that could be done to show that this is a real threat to be taken seriously. Till then we are going to consume and produce waste like there really is no tomorrow... and at this rate there might not be. —Enough Already

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