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Tuesday, December 12, 2006

Let their ass get you home?

Truth is, NSLC's new campaign won't get you anywhere

Posted on Tue, Dec 12, 2006 at 12:03 PM

The NSLC's anti-drinking and driving campaign (good idea) features a guy with a donkey, a guy with a wheelbarrow, and a guy with the ability to give piggyback rides (questionable idea). They're characters that could get a drunken you home....if they existed.

Obviously, they don't - I didn't actually think that Donnie and his donkey would come pick me up if I called the number (1-877-592-RIDE) on the 'get home safely' poster. But I did think that the number might connect me to a real way home, like a cab company.

Instead, I got the characters' voicemail (bad idea #1). And when I checked out the campaign's elaborate website, I found fake home movies and bios for Wheelbarrow Willie and friends, and made up fares for their services (bad idea #2).

Other than a roundabout reminder not to drink and drive (and that gets buried in all the cheesy extras), the campaign doesn't do much to get us home safely.

Survey Asks

Atlantic Playland is now Atlantic Splash Adventure, featuring waterslides like the Bluenose Blaster and Bowl of Fundy. What other Nova Scotia-inspired attractions could the waterpark offer?

  • Sable Island Shipwreck
  • Bomb Cyclone
  • Historic Waveyard
  • Power Outage Plunge
  • Donair Dunk

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