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Tuesday, December 12, 2006

Let their ass get you home?

Truth is, NSLC's new campaign won't get you anywhere

Posted on Tue, Dec 12, 2006 at 12:03 PM

The NSLC's anti-drinking and driving campaign (good idea) features a guy with a donkey, a guy with a wheelbarrow, and a guy with the ability to give piggyback rides (questionable idea). They're characters that could get a drunken you home....if they existed.

Obviously, they don't - I didn't actually think that Donnie and his donkey would come pick me up if I called the number (1-877-592-RIDE) on the 'get home safely' poster. But I did think that the number might connect me to a real way home, like a cab company.

Instead, I got the characters' voicemail (bad idea #1). And when I checked out the campaign's elaborate website, I found fake home movies and bios for Wheelbarrow Willie and friends, and made up fares for their services (bad idea #2).

Other than a roundabout reminder not to drink and drive (and that gets buried in all the cheesy extras), the campaign doesn't do much to get us home safely.

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