Pin It
Favourite

Tuesday, December 12, 2006

Let their ass get you home?

Truth is, NSLC's new campaign won't get you anywhere

Posted on Tue, Dec 12, 2006 at 12:03 PM

The NSLC's anti-drinking and driving campaign (good idea) features a guy with a donkey, a guy with a wheelbarrow, and a guy with the ability to give piggyback rides (questionable idea). They're characters that could get a drunken you home....if they existed.

Obviously, they don't - I didn't actually think that Donnie and his donkey would come pick me up if I called the number (1-877-592-RIDE) on the 'get home safely' poster. But I did think that the number might connect me to a real way home, like a cab company.

Instead, I got the characters' voicemail (bad idea #1). And when I checked out the campaign's elaborate website, I found fake home movies and bios for Wheelbarrow Willie and friends, and made up fares for their services (bad idea #2).

Other than a roundabout reminder not to drink and drive (and that gets buried in all the cheesy extras), the campaign doesn't do much to get us home safely.

Survey Asks

What should be done with the Halifax Forum?

  • Repair
  • Replace

View Results

Comments (2)

Showing 1-2 of 2

Add a comment

 
Subscribe to this thread:
Showing 1-2 of 2

Add a comment

Remember, it's entirely possible to disagree without spiralling into a thread of negativity and personal attacks. We have the right to remove (and you have the right to report) any comments that go against our policy.

Coast Top Ten

Opinionated

    The weight

    OPINIONATED »

    The weight

    posted by LAURA SHEPHERD, Aug 2/18

    Homophobia, hate crimes and the murder of Gregory Gerald Jodrey. comments      2


More »

Reality Bites

More »

Shoptalk

More »

In Print This Week

Vol 26, No 12
August 16, 2018

Cover Gallery »


Real Time Web Analytics

© 2018 Coast Publishing Ltd.