Just watch it

Nike's "Write the Future" ad is one of the best commercials ever

Homer greets Ronal-d'oh.

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Normally I'd be embarrassed to blog a YouTube vid that's both old (it went up a month ago) and popular (15 million views). But this three-minute Nike ad, starring a bunch of soccer greats plus other celebs including Swiss tennis legend Roger Federer and Homer Simpon, is so amazing it should have 15 billion views. It's easily one of the greatest commercials that's ever been made. I dunno if that makes "Write the Future" a triumph of filmmaking, or a triumph of capitalism---although I'm happy to watch yet again to try and figure out.

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Kyle Shaw

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Kyle is the editor of The Coast. He was a founding member of the newspaper in 1993 and was the paper’s first publisher. Kyle occasionally teaches creative nonfiction writing (think magazine-style #longreads) and copy editing at the University of King’s College School of Journalism.